Growth Insights

Strategies, systems, and lessons from 12+ years of building growth engines for SaaS, healthcare, pharma, and beyond.

Growth tools

The Best Project Management Tools for 2023

Effectively growing a business is hard… especially if you don’t have a good project management tool. When you’re…

· 14 min read
SEO

Turning a 6-figure affiliate marketing site into a 7-figure business by turning common content marketing advice on its head

Back when I was far too concerned with being a “serious marketer” who only sold their own products,…

· 18 min read
Content Marketing

How Content Mavericks generates more traffic with LESS content

Marketers and owners who want more, think they need to do more. Thing is, a lot of the…

· 17 min read
Offer validation

Omaze – From niche offers to mass market money

I recently talked about the concept of product market fit and how it’s a moving goalpost for many.…

· 14 min read
Product marketing

How Ahrefs have created a masterclass in product marketing

  There’s a debate I’ve recently been having with myself.  To scale up the content production at Growth…

· 45 min read
Pricing strategy

How GoPro grows through a product and SaaS subscription model

GoPro is one of the few brands that has both created a category and managed to stay at…

· 39 min read
Growth Marketing

How ClickFunnels create and scale million-dollar marketing funnels

ClickFunnels’ marketing is nothing short of genius.   However, they’re often looked down on by “serious marketers”. I…

· 38 min read
Video marketing

YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing

YouTube is one of the biggest search engines in the world.   And knowing the ins and outs…

· 34 min read
Pricing strategy

How to use a freemium model to make millions with your business

Free’s come a long way in the last few decades.  From free samples in a supermarket aisle to…

· 36 min read
Pricing strategy

How “working for free” can get you on the Inc. 5000

While working solely as a service provider, I lived by the mantra “never work for free”. At the…

· 13 min read
$1,135+ Value · 100% Free

Get $1,135 worth of AI tools, free.

Everything you need to make Claude, ChatGPT, or any AI actually work in your business. The framework, the workshop, the writing rules, the setup. All of it, no card.

01
The AI Foundation Framework ($497)
Six-file architecture that gives any AI your business context, voice, and writing rules.
02
The 20-min Workshop ($197)
Walks you through the install and explains why this architecture holds where single-file setups don't.
03
Anti-AI Writing Rules ($197)
Strips em-dashes, "let's dive in", coach-voice, and the marketer-speak that gives AI away.
04
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Loads your business into the foundation once. No re-briefing AI every session, forever.
05
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Framework improvements free, forever. No subscription, no upsell.
100% free. No card. About 15 minutes to install.
No thanks, I'll keep fighting Claude on my own