The most expensive part of marketing just became the cheapest.
I've spent 13 years watching good founders with great offers lose to bigger budgets... because producing quality marketing took people and hours they couldn't pay for.
But now, producing it takes pennies and seconds thanks to AI.
The new bottleneck is knowing WHAT your AI should produce.
GM+ is a members-only community of business owners using AI to handle real business tasks faster and cheaper than they ever could before.
Inside, alongside the other founders, you'll find...
There's also the underlying Growth Model I've used to help hundreds of brands increase their profit and their growth rate across niches.
Get instant access to GM+ now$99/month, cancel anytime in 3 clicks.
The invoice nobody wants to pay anymore
This was a conversation I had with a mate.
Last year, his agency hit $1.5M in revenue with pretty healthy margins. He was flying high, especially as it was his second year in business.
Then, within 12 months it all changed and he had to close his doors. No more income for his family, 8 full-time employees out of a job.
I'd love to say this is an isolated incident, but I'm seeing it across the board.
I have friends in services businesses (freelancers, consultants, agencies), and the clients they'd close with minimal friction at good pricing even 12 months ago are now taking months to close. And when they do, they expect massive discounts.
"Why would I pay $8k for something that's 15 minutes of work with AI?"said to a friend of mine, by a client
And I'm even seeing it from the other side.
Where people used to ask me to improve their systems, or help them build a team of A-players, they're now asking if I can train an AI to handle that job.
And if you spend any time online, you'll have seen the same story everywhere you look.
46% of owners would now choose AI over hiring an employee for the same task
AI adoption among small businesses surged 41% in 2025
53% of agency owners now see AI as a serious threat to their business
60% of senior marketing leaders decreased agency spend this year due to AI
AI has completely changed the game.
Up to now, the cost associated with most service work has been the production of the work.
An agency might charge you $10k for a marketing campaign. Most of that cost is really the client paying for the agency to cover software fees and employ the researchers, strategists, copywriters, designers etc.
That whole process would take maybe 4-8 weeks, with the client covering the costs and sitting on their hands waiting for the assets to come back to them.
Now though, a $100 AI subscription and a solo founder can turn out that same campaign in maybe 1 week.
The client could run 4-8 iterations of the same campaign, in the same time frame, for a fraction of the cost.
What used to be a $10k engagement is now worth maybe $500.
Where we used to pay for production, now, we're only going to pay for outcomes. And AI gets them faster if you're skilled enough to know what it should be doing.
We're at the stage where you embrace AI, or you see your competitors leaving you in the dust.
AI has made it easy for anyone to produce pretty much anything.
But there's a huge problem you've seen, and probably experienced.
AI doesn't know what's good.
It can't tell you what will work in your market, and it'll produce garbage just as fast as it produces gold.
Brands who don't know how to use AI are just churning out slop, which turns more customers away.
"Slop", as in AI slop, named Word of the Year
83% of consumers can spot AI videos. 36% say it lowers their view of the brand
"Businesses are declaring war on AI slop. They are fighting a losing battle"
"Backlash grows against AI slop, but marketers remain unfazed"
But the thing is, for every brand that's getting called out for AI, there are 5 who are using it so well people don't even realise.
Hell, I know of a billion dollar brand that's cut their production time of assets by 75% with no loss of sales thanks completely to AI.
What it's showing us is that production is no longer the bottleneck.
The new bottleneck is knowing WHAT your AI should produce, and only running the stuff that passes your quality bar.
Get that wrong, and you're just one of the many thousands of "LinkedIn Hustle Bros" spewing out crappy AI slop that people skip past after reading the opening line.
If you've used AI for your marketing, that last line might hit uncomfortably close to home.
I see a lot of folk who believe the hype that "AI can do anything with the right prompt" and then get annoyed when the output is generic slop.
They buy more prompts from more hustle bros, but the outcome never really improves.
Before long, they start to think that AI really isn't all it's cracked up to be.
Here's the thing they don't understand. The AI did its job.
It produced a huge quantity of content that would have taken them days or weeks to get out.
The problem was HOW they were using it. It's like someone trying to use a spoon to hammer in a nail.
You might get there in the end, but it's not gonna be easy, and the end result is gonna be lacking.
The mistake is thinking AI has everything it needs to do the job well. Most often in the builds I've helped improve, it doesn't. People are using it "out of the box". And "out of the box" it has no clue about your business, so it just makes a guess which is usually crap.
AI is nothing more than a catalyst. It will take what you're doing and accelerate it. So, if you want to produce blog posts, AI will produce more in a month than you could in a quarter, and it'll only cost you $100 / month.
With AI, you can outproduce the biggest spenders in your space by 10-20X for a fraction of the costs they carry to run a campaign.
But most people get crap output because they haven't taken the time to understand the AI. If your AI system doesn't know....
... then you're producing 10X as much crap. Which is not gonna do anything for you.
AI has given us quantity.
What it cannot do is understand what is quality. Only you can do that.
If you can get 70% of the quality of the big brand competitor, but you're producing 10-20X as much marketing as they are, you will eventually win.
GM+ hands you both. The model that gets you past 70% quality, and the systems that run at 10-20X output.
I've been building with AI since Custom GPTs came out, from single marketing tasks (ad creation, launch sequences, customer research) all the way up to fully automated businesses.
Throughout all of it, there's one strategy that's helped me get consistent, high-value output from my AI.
Inside GM+, the middle 80% is already built, that's the systems library. The last 10% gets easier with a room of founders and weekly calls to sense-check what you're about to run.
Which leaves the first 10%. Knowing WHAT your AI should produce. The part everyone skips. Because "do your strategy first" is the sort of advice that sounds right and helps nobody. Strategy about what? Aimed where?
The Growth Model behind millions in sales - ACCER
ACCER is the system I developed to help my clients in multiple niches scale more profitably.
It's built on a set of foundational marketing principles.
- Get more customers
- Increase the average order value
- Increase repeat purchases
If you can do those three, you can scale any business. ACCER builds one complete model where each step feeds into the next, and on from the prior, to hit those three goals.
$99/month, cancel anytime in 3 clicks.
ACCER gives your business the profit-focused strategy it needs to scale.
The 10/80/10 rule is how AI implements it.
You and ACCER define what's worth making and what makes the cut, while the machine whips through the defined grunt work in seconds, for pennies.
Together, they form ACCER AI.
The growth model that tells you exactly what your AI should produce, and the operating rule that makes sure it's produced well. Aim the machine at the right stage, cage it between your strategy and your judgement, and that profit graph goes up and to the right.
It's how I outproduce and outperform brands 10X my size. And it's already built, waiting inside GM+.
Here's what that looks like in practice.
One of my businesses, Vagrant Press, runs almost entirely on these systems.
The machine puts out around 150 pages of content a day, that's 20-30K words, plus social posts through the day and a daily promo email, for about $1 in AI costs. My involvement is roughly an hour a week.
What I have AI doing with almost no ongoing input from me
An example page. 150 pages like this published every day.
Multiple social posts created, scheduled, and shared every day.
A promotion email sent out every day, segmented by cohort interests.
All for ~$1/day in AI fees.
The category leader in that market is an 8-figure brand with a full content team. On production, my machine out-ships them.
I'll show you how I build these systems in GM+, so you can do the same in your business.
And even if you never automate a single thing, the ACCER Model is worth the membership on its own.
It's the model behind millions in online sales across niches, offers, and audiences, and paired with the right AI setup, it's the whole game.
What you get with a GM+ membership
When you join GM+, you get instant access to...
ACCER diagnostic and training to define a profitable strategy, so your AI is growing the business rather than keeping it busy.
15+ pre-built AI agents, tested in real-world campaigns, ready to slot into your business and get more marketing done in less time, at a fraction of the cost.
Feedback from the community, and from me, on what you're about to run, so you know it's worth the spend before you spend it.
Get unstuck every week
Live workshops where the thing that's been stuck for a month gets solved on Monday's call, along with the AI and growth principles behind the fix. The big decisions stop being made alone.
AI training built for business owners
Courses that show you how to make AI work in a real business. When the landscape shifts again, you adapt in days while your competitors wait for someone to sell them the fix.
This month's winners, turned into templates
Every month I break down the ads and social posts pulling the biggest reach and engagement, work out why they landed, and turn them into templates you can hand straight to your AI. Your first 10% gets easier every month.
$99/month, cancel anytime in 3 clicks.
The AI Agents that do the 80% busywork for you
Social Content Agent
Drop in one blog post, video or voice note. It hands back weeks of platform-shaped content, scheduled and ready to go.
Ad Copywriter Agent
Ad copy written from your offers and your market, hooks included, ready to test.
Outreach Message Agent
Personal outreach that does not read like outreach, written for the exact person you are contacting.
Lead Builder + Enrichment Agent
Builds your list and enriches every contact, so you know who you are talking to before you spend a minute on them.
Ad Audience Agent
Builds and refines the audiences your ads target, from your real customer data.
Retargeting Message Agent
Messages that bring warm visitors back, matched to where they dropped off.
Sales Page Copywriter Agent
Audits, researches, wireframes and writes, built on real direct response frameworks.
VSL Scriptwriter Agent
Sales video scripts built on the same frameworks as your page copy.
Sales Page CRO Agent
Audits your page against proven conversion frameworks and tells you what to fix first.
Offer Critique Agent
Pressure-tests your offer before the market does.
Email Copywriter Agent
Daily emails, promo sequences, all written from your offers and your voice file, ready to send.
Launch + Sales Sequence Planner
Plans the launch or promo end to end, every email mapped to the buying decision.
Lead Prioritiser Agent
Scores who is actually warm, and tells you who deserves a personal note.
Referral Planning Agent
Which customers to ask, how to ask them, and what to offer in return.
Referral Economics Agent
Works out what a referral is worth to you, and what you can afford to pay for one.
KDP Publishing System
The complete publishing pipeline from my own book business, the whole machine.
New drops, monthly
Whatever I am building and testing on my own businesses lands in the library next, updated on what is working today.
$99/month, cancel anytime in 3 clicks.
What's the real cost of joining GM+ today?
Price is only half of it. The other half is how long you wait for the work to come back.
| How you get marketing done | What it costs | How fast it comes back |
|---|---|---|
| A freelancer | $300 to $500 per asset | Days per draft, and you wait in the queue |
| An agency | $3,000 to $10,000 a month | Weeks to the first campaign, and the capability never transfers |
| A course | $997 to $2,000, once | Weeks of watching before anything ships, and it dates fast |
| GM+ | $99 a month | A draft in minutes from your own systems, advice from the room the same day |
Faster than the queue, cheaper than the retainer. And everything you install stays yours.
Sign up today and get...
Cancel anytime in 3 clicks. Everything you install stays yours.
Questions, answered straight
I've bought courses and tools before. Nothing stuck.
Most of what you bought was a piece without a system. GM+ is the system. The strategy decides what gets built, the AI builds it, and the room keeps it shipping. And if it's not working for you, cancel in two clicks and keep everything you've installed.
I'm not technical. Will I actually be able to run this?
If you can install an app and copy-paste, you can run these systems. The workshops and the room exist precisely so nobody figures anything out alone.
How is this different from all the other AI stuff right now?
Everything here runs on my own businesses first, with my own money. You can inspect the output before you spend a pound. Nobody selling AI hype invites you to audit them.
Do I need my own AI subscription?
Yes, Claude or ChatGPT, roughly $20-100/month depending on tier. The systems run on it. I'm upfront about this because nobody should find a hidden cost after buying.
Why is it monthly?
Because AI moves too fast for a course. The library gets updated and optimised based on what's working right now. You're paying to stay current, not for a folder of videos.
What if I join and it's not for me?
Cancel any time, two clicks, no call, no retention sequence. Everything you've installed stays yours.
