14 min read

Omaze - From niche offers to mass market money

Omaze has done well to make a shift from specific, niche offers for a highly targeted audience to more mass-market products for scaling their revenue.
Omaze - From niche offers to mass market money
Pete here. The below analysis of Omaze is part of the premium newsletter.

Last week I talked about the concept of product market fit and how it’s a moving goalpost for many.

This week, I want to build on that with an example.

A brand that’s…

  • Closed $42MM in funding
  • Been featured in multiple large news outlets
  • Has raised a lot of money for various charities across the globe

… and is also making a healthy profit themselves.

The brand is Omaze. And they’ve done something pretty special.

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