Growth Insights

Strategies, systems, and lessons from 12+ years of building growth engines for SaaS, healthcare, pharma, and beyond.

Content Marketing

Content types: What they are and how to use them for business growth

What are content types? And how can they help your business? We break down the full list of…

· 39 min read
Content Marketing

The 4 content categories you need for content marketing success

You know you need content. You know it's got to do something for your business? But what should…

· 11 min read
content marketing business models or how to make money with content
Content Marketing

The best content marketing business models (or how to make money with content)

Want to know how to make money through content marketing? Check out these popular content marketing business models.

· 10 min read
Why does content marketing work?
Content Marketing

Why does content marketing work (and how to make it work for you)?

Why does content marketing work? Here's a look at why this works, and how you can make content…

· 8 min read
What is Parasite SEO?
SEO

What is Parasite SEO (and is it worth it?)

Parasite SEO seems to be popping up all over social media, and honestly, I had no idea what…

· 10 min read
SEO

How to create a Parasite SEO campaign – analysing a successful campaign

Want to understand Parasite SEO? Here's how to create a parasite SEO campaign based on real examples.

· 8 min read
Growth Marketing

3 weird, effective, and funny marketing campaigns

Everyone loves a bot of a laugh. These are some examples of how to do funny marketing right.

· 3 min read
Growth Marketing

What makes a good growth marketer?

So you’re considering becoming a growth marketer. Or maybe you’re thinking of hiring someone to handle growth operations…

· 5 min read
Growth Marketing

The 4 key stages of effective growth marketing (ACER Growth Model)

What is actually needed to implement a successful growth marketing strategy? Over the years I’ve analysed hundreds of…

· 8 min read
Growth Marketing

What is growth marketing? A simple explanation

Sadly, Growth marketing gets a bad rep in many circles. A lot of people prefer another term (which…

· 6 min read
$1,135+ Value · 100% Free

Get $1,135 worth of AI tools, free.

Everything you need to make Claude, ChatGPT, or any AI actually work in your business. The framework, the workshop, the writing rules, the setup. All of it, no card.

01
The AI Foundation Framework ($497)
Six-file architecture that gives any AI your business context, voice, and writing rules.
02
The 20-min Workshop ($197)
Walks you through the install and explains why this architecture holds where single-file setups don't.
03
Anti-AI Writing Rules ($197)
Strips em-dashes, "let's dive in", coach-voice, and the marketer-speak that gives AI away.
04
The 5-Minute Setup ($97)
Loads your business into the foundation once. No re-briefing AI every session, forever.
05
Lifetime Updates ($147)
Framework improvements free, forever. No subscription, no upsell.
100% free. No card. About 15 minutes to install.
No thanks, I'll keep fighting Claude on my own