Getting 7165 beta testers for a new app
A short while back I was approached by the team at a Pharma company to help them launch and scale …
Case Study
I let AI take over my social media marketing, here’s what happened
There’s nothing worse than slaving over a detailed, long-form social media post for a few hours only to see it …
Turning a 6-figure affiliate marketing site into a 7-figure business by turning common content marketing advice on its head
Back when I was far too concerned with being a “serious marketer” who only sold their own products, I’d often …
How Noom grew to ~$500MM going AGAINST common marketing advice
Noom’s marketing is nothing short of genius. They’ve taken the mastery over motivation and psychological triggers that’s made their …
How Content Mavericks generates more traffic with LESS content
Marketers and owners who want more, think they need to do more. Thing is, a lot of the brands that …
Omaze – From niche offers to mass market money
I recently talked about the concept of product market fit and how it’s a moving goalpost for many. This week, …
How Ahrefs have created a masterclass in product marketing
There’s a debate I’ve recently been having with myself. To scale up the content production at Growth Models do …
How GoPro grows through a product and SaaS subscription model
GoPro is one of the few brands that has both created a category and managed to stay at the top …
How ClickFunnels create and scale million-dollar marketing funnels
ClickFunnels’ marketing is nothing short of genius. However, they’re often looked down on by “serious marketers”. I still see …
YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing
YouTube is one of the biggest search engines in the world. And knowing the ins and outs of YouTube …