If you want to grow your revenue, I want to help.
I’m always looking into the most effective growth models and strategies. And I’d love to see how I might be able to help you implement them.
How I help brands grow
I have a specific approach I use to help brands grow their online revenue. However, that’s the overarching approach and strategy. Within that strategy, you need a solid tactical approach to each step.
Thanks to my unconventional career path of copywriter, to head of content, then head of growth, and fractional CMO and growth advisor, I’ve been deeply involved in every aspect of marketing and growth.
Below are the tactics I’ve used to generate millions in online sales.
- User research – to understand who you’re trying to help and how we can align the offer with their needs.
- Competitive analysis – to understand what the competition is doing and how you can stand out from the crowd.
- User engagement analytics – to help build funnels, identify weak spots, and prioritise what to improve.
- SEO – creating content that gets found through organic search and drives high-intent leads to your business.
- Content marketing – I’ve driven 6-figures in sales through single pieces of content in the past. Content marketing is not SEO, and it’s all about solving a problem and nailing your distribution.
- Social ads – to reach your ideal users on the social channels they spend m,ost time on.
- Search ads – to capture high-intent searchers who are in dire need of what you offer.
- Copywriting – to help explain the best benefits of great offers and increase CVR.
- Email marketing – to turn leads into users, and users into customers.
- Referral marketing – to turn each new customer into a potential salesperson for the brand.
- Cold outreach – to get your offer in front of the right people with the right message so they take action.
- Conversion rate optimisation – to analyse and understand underperforming assets so you get better results and compounding gains.
How can I help?
There’s 3 different ways I’m able to help clients that align with my approach. These methods are essentially the same offer (improving growth) but at 3 different levels of engagement.
Regardless of the level, all clients and potential clients first get a free strategy call with me to understand where their highest potential fixes are.
in that call, we also discuss if working with me will help and, if so, at which level.
Growth Audits
With the growth audits I essentially analyse your growth strategy and create a comprehensive, step-by-step action plan that can be handed off to your team to action improvements.
Ideal for…
Companies who want someone to produce a growth plan and highlight the highest impact fixes with their strategy, but then want to action those changes independently and in-house.
Typical engagement
A one-time fee which ranges from $3000 – $10,000 depending on the scale of your business and number of channels that need to be analysed.
Growth Advisor
This is essentially a part-time or fractional head of growth. I’ll work alongside your team as an advisor to create a high-impact growth strategy and fill the gaps in your current approaches.
Ideal for…
Brands who have an internal team or who want to grow their internal team, and need an experienced growth leader to create and oversee the strategy.
Typical engagement
An ongoing retainer fee for a set number of hours/days per month. These engagements usually run anywhere between 3 months and have extended as long as 18 months.
Outsourced Growth team
If you don’t have the team and want the job done, I can handle the entire process for you.
While I work as a solo consultant, I have a little black book of some incredible contractors and channel specialists I can bring in to handle the work for you.
We’ll build the system and set it up to run so you can continue collecting the revenue rewards.
Ideal for…
Companies who want to set up a system for growth without having to go through the internal red tape, or who have a team that currently can’t take on the extra workload of creating a new approach.
Think of us as an external growth department.
Typical engagement
Depending on the needs, this is either a project-based fee paid in instalments or an ongoing monthly fee where we work towards goals we set.
How to get started working together
If you’re interested in seeing if we can work together, there’s a simple process to get in touch.
- Go to our free strategy session page
- Book a time that works for you
- Turn up to the call to get some free growth tips
- If we both feel like we’re a good fit, we can discuss the potential of one of the above engagements
