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Growth Models Blog
Detailed analysis and breakdowns of the world’s best growth strategies
Our best breakdowns
Turning a 6-figure affiliate marketing site into a 7-figure business by turning common content marketing advice on its head
Back when I was far too concerned with being a “serious marketer” who only sold their own products, I’d often …
How Noom grew to ~$500MM going AGAINST common marketing advice
Noom’s marketing is nothing short of genius. They’ve taken the mastery over motivation and psychological triggers that’s made their …
How Content Mavericks generates more traffic with LESS content
Marketers and owners who want more, think they need to do more. Thing is, a lot of the brands that …
Omaze – From niche offers to mass market money
I recently talked about the concept of product market fit and how it’s a moving goalpost for many. This week, …
How Ahrefs have created a masterclass in product marketing
There’s a debate I’ve recently been having with myself. To scale up the content production at Growth Models do …
How GoPro grows through a product and SaaS subscription model
GoPro is one of the few brands that has both created a category and managed to stay at the top …
How ClickFunnels create and scale million-dollar marketing funnels
ClickFunnels’ marketing is nothing short of genius. However, they’re often looked down on by “serious marketers”. I still see …
YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing
YouTube is one of the biggest search engines in the world. And knowing the ins and outs of YouTube …
How to use a freemium model to make millions with your business
Free’s come a long way in the last few decades. From free samples in a supermarket aisle to freemium offerings …
Analysing Clubhouse’s Growth Strategy – Invite Only Exclusivity
In 2021, a new app appeared out of nowhere and took the world by storm. Huge numbers of users were …
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Creating a fair, but highly-profitable, freelance rate
“So what’s your rate?” Four words that ruin the negotiations of the unprepared. It’s a position every freelancer finds themselves …
The Super-Simple Guide to Choosing a High-Profit Freelance Writing Niche
A lot of the advice to choosing a freelance writing niche is pretty damn vague and confusing (especially for new …
How one freelance copywriter landed $10,587 worth of work with 102 cold email pitches
There’s one question I get asked by newbie freelancers (and veterans if we’re being honest) more than any other. That …