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Growth Models Blog
Detailed analysis and breakdowns of the world’s best growth strategies
Our best breakdowns
Turning a 6-figure affiliate marketing site into a 7-figure business by turning common content marketing advice on its head
Back when I was far too concerned with being a “serious marketer” who only sold their own products, I’d often …
How Noom grew to ~$500MM going AGAINST common marketing advice
Noom’s marketing is nothing short of genius. They’ve taken the mastery over motivation and psychological triggers that’s made their …
How Content Mavericks generates more traffic with LESS content
Marketers and owners who want more, think they need to do more. Thing is, a lot of the brands that …
Omaze – From niche offers to mass market money
I recently talked about the concept of product market fit and how it’s a moving goalpost for many. This week, …
How Ahrefs have created a masterclass in product marketing
There’s a debate I’ve recently been having with myself. To scale up the content production at Growth Models do …
How GoPro grows through a product and SaaS subscription model
GoPro is one of the few brands that has both created a category and managed to stay at the top …
How ClickFunnels create and scale million-dollar marketing funnels
ClickFunnels’ marketing is nothing short of genius. However, they’re often looked down on by “serious marketers”. I still see …
YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing
YouTube is one of the biggest search engines in the world. And knowing the ins and outs of YouTube …
How to use a freemium model to make millions with your business
Free’s come a long way in the last few decades. From free samples in a supermarket aisle to freemium offerings …
Analysing Clubhouse’s Growth Strategy – Invite Only Exclusivity
In 2021, a new app appeared out of nowhere and took the world by storm. Huge numbers of users were …
All pieces
The zero-risk method of launching digital products
Launching an online course or a simple digital download is the best way to make money online, right? I mean, …
How Eddie Shleyner creates “engagement loops” to dominate social media reach
Every single month I feel like social media marketing becomes more difficult. Each and every platform amends their algorithm for …
Behind the curtain of a $1B newsletter business
I recently saw buzz around a newsletter business that closed $550MM in a year. Here’s the tweet from Sam Parr …
Write a value proposition that converts in 10-minutes
Look, I get it. Writing a decent value proposition for your brand is hard. You’ve got so much to communicate, …
How to become a better copywriter in 2023 (copywriting exercises and recommendations list)
One of the questions I’m asked most often by freelance copywriters, marketing consultants, and small business owners is… “Pete, how …
The best copywriting courses to take in 2023
If you really want to learn how to create compelling copy, you’re gonna want to enrol in a comprehensive copywriting …
The 46 best copywriting books to read in 2023
If there’s one question I see pop up across every single copywriting community, group, or course its “what are the …
The super-simple method to landing high-profit freelance writing jobs (even if you’re a beginner)
I’ve been freelance writing for around a decade, and there is only one way I’ve found to consistently land high …
How to find copywriting jobs at any stage of your freelance career
Better paying copywriting jobs. That’s what we all want, right? I mean, it doesn’t matter if you’re in-house, freelance, or …
How to create a professional freelance portfolio in under 30 minutes
What’s a newbie freelancer supposed to do when a client asks you “do you have a copywriting portfolio?”. I mean, …