The growth marketing strategy framework for explosive digital marketing growth
OK, so you want to grow your brand and you need to lay out a plan to get to your …
Intermediate
The 4 content categories you need for content marketing success
You know you need content. You know it’s got to do something for your business? But what should you produce? Focus on these 4 content categories for success.
The best content marketing business models (or how to make money with content)
Want to know how to make money through content marketing? Check out these popular content marketing business models.
How to create a Parasite SEO campaign – analysing a successful campaign
Want to understand Parasite SEO? Here’s how to create a parasite SEO campaign based on real examples.
The practical guide to conversational copywriting
Writing good copy is about more than the words, it’s about making it easy to read. You have to be able to write conversational copy, and here’s how to do it.
What kind of freelance writer are you?
As a freelance writer there’s numerous different disciplines and career paths for you to follow. I started my career as …
Why Tenacity Always Trumps Persistence
Tenacity is often misunderstood, here’s why it’s always better than being persistent.
How to write with brevity for more impactful copy.
Brevity is key to getting your point across and getting your readers to take the action you want them to. Here’s how to write better content.
How to become a better copywriter in 2023 (copywriting exercises and recommendations list)
One of the questions I’m asked most often by freelance copywriters, marketing consultants, and small business owners is… “Pete, how …
The best copywriting courses to take in 2023
If you really want to learn how to create compelling copy, you’re gonna want to enrol in a comprehensive copywriting …