A lot of brands get their SEO marketing strategy wrong.  They pursue the wrong kinds of keywords, the wrong kinds of content, and never even consider intent. The result is spending thousands on writers, tools, and editorial staff for little or no reward.  I’ve helped scale several brands through content alone in a way that’s […]

Everyone loves a bot of a laugh. These are some examples of how to do funny marketing right.

If you head to Google today to look for a simple list of landing page best practices to implement on your site, I’ve got some good and bad news for you. The bad news is, simply throwing a few best practice approaches at your landing page isn’t going to solve any problems. That is, unless […]

Your value proposition is the single most important piece of copy on your website. It’s the first thing visitors read. It determines whether they stay or leave. And most companies get it completely wrong. Not because they’re bad at writing. Because they’re answering the wrong question. A value proposition doesn’t answer “what do we do?” […]