Google Ads Agency
Google Ads puts you in front of people who are actively searching for what you sell. The problem is, most agencies set up campaigns and then just let them run. We build structured Google Ads systems — Search, Shopping, YouTube, Performance Max — that are designed to be profitable from day one.
Your Google Ads Account Is Probably Wasting Money Right Now
Google Ads is deceptively simple to set up. And that's the trap. Most agencies — and most in-house teams — set up a handful of campaigns, let Smart Bidding do its thing, and call it a day.
The result? You're paying for clicks that never convert. Your search terms report is full of irrelevant queries. Your Quality Scores are mediocre, which means you're overpaying for every click. And nobody's testing different landing pages or ad angles because "it's working well enough."
Well enough isn't good enough when you're spending serious money. Google Ads is the closest thing to printing money in digital marketing — but only when the account structure, keywords, ads, and post-click experience are all built properly.
Sound Familiar?
- Your cost per click keeps rising and conversions aren't keeping pace
- You're showing up for search terms that have nothing to do with your business
- Your agency just set it and forgot it — no real optimisation happening
- You know you should be using Shopping or YouTube but don't know where to start
- Performance Max is a black box and you have no idea what's actually happening
- You're spending £5K+ a month but can't confidently say it's profitable
Google Ads Built on Structure, Not Hope
I build Google Ads accounts from the ground up with proper structure. That means tight ad groups, relevant keyword targeting, negative keyword management, and landing pages that match search intent.
Every campaign maps to a stage in your buyer's journey. Top of funnel campaigns build awareness. Mid-funnel campaigns capture consideration. And bottom-funnel campaigns close the deal. They work together as a system.
I also make sure your account isn't just running on autopilot. Regular search term audits, bid adjustments, ad testing, and landing page experiments. AI-powered analysis helps me spot opportunities and problems faster than staring at spreadsheets.
What's Included in Google Ads Management
Account Audit & Restructure
A full breakdown of your existing account. Wasted spend, missed opportunities, structural issues, Quality Score problems — all identified and fixed.
Keyword Strategy
Proper keyword research based on commercial intent, not just volume. I build your keyword structure around what actually drives revenue, not vanity traffic.
Ad Copy & Testing
Ads written to convert, not just to get clicks. Ongoing testing of headlines, descriptions, and extensions to continuously improve performance.
Landing Page Alignment
Your ads and landing pages need to tell the same story. I make sure every click lands on a page built to convert that specific searcher.
Shopping & Performance Max
For e-commerce brands, I build proper Shopping campaigns and Performance Max setups that actually work — not the default "let Google figure it out" approach.
Weekly Optimisation & Reporting
Active management every week. Search term audits, bid adjustments, negative keywords, and clear reporting that shows revenue — not just clicks.
Ready to Fix Your Google Ads Agency?
Get a free, no-obligation growth audit. We'll show you exactly where the opportunities are — and what to do about them.
Get Your Free Growth AuditHow We Deliver Results
A proven, repeatable system — not a series of random tactics.
Audit & Research
I audit your existing account (or research the landscape if you're starting fresh) and build a keyword strategy based on commercial intent and your unit economics.
Build & Structure
Campaign architecture, ad groups, keyword mapping, negative lists, ad copy, extensions — all built before we switch anything on.
Launch & Optimise
We go live with structured testing. I monitor performance daily in the first few weeks, making adjustments to bids, targeting, and creative based on real data.
Scale & Expand
Once we've found profitable campaigns, we scale spend and expand into new keyword areas, match types, or campaign types (Shopping, YouTube, etc.).
Who Google Ads Management Is For
If you're already spending on Google Ads and not seeing clear profitability, or you know Search should be a core channel but haven't set it up properly yet, this is for you.
Why Growth Models for Google Ads
Structure Over Shortcuts
I don't let Smart Bidding do all the thinking. Proper account structure, tight targeting, and active management. That's how you actually control costs and drive results.
Beyond the Click
I optimise the full path — from search to click to landing page to conversion. Most agencies stop at the ad. That's where I start.
Transparent Reporting
You'll see exactly what's being spent, where, and what it's generating. No hidden metrics, no confusing dashboards. Revenue in, cost out.
Common Questions About Google Ads Agency
Both. If you have an existing account, I'll audit and restructure it. If you're starting from scratch, I'll build it properly from the ground up. Either way, the approach is the same — structure first, then scale.
It depends. Performance Max can work well for e-commerce when set up properly, but it's a black box by default. I'll set it up with proper asset groups, audience signals, and exclusions so you actually know what's happening.
There's no magic number. It depends on your market, your margins, and your goals. I'll help you figure out the right budget based on your unit economics and the search demand available.
Weekly at minimum. Search term audits, bid adjustments, negative keywords, ad testing — it's an ongoing process. The days of "set it and forget it" are over.
If you're selling products online, Shopping should probably be your highest priority campaign type. I build proper product feed optimisation, campaign segmentation, and bidding strategies specific to Shopping.
Absolutely. YouTube ads run through the Google Ads platform and can be incredibly effective for both awareness and direct response. I'll build them into your overall Google strategy where it makes sense.
