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Pricing strategy

Pricing strategy is sadly overlooked by many entrepreneurs. They pick a price and stick with it. However, a solid pricing strategy can be the difference between success and complete failure.

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Pricing strategy

How GoPro grows through a product and SaaS subscription model

GoPro is one of the few brands that has both created a category and managed to stay at…

· 39 min read
Pricing strategy

How to use a freemium model to make millions with your business

Free’s come a long way in the last few decades.  From free samples in a supermarket aisle to…

· 36 min read
Pricing strategy

How “working for free” can get you on the Inc. 5000

While working solely as a service provider, I lived by the mantra “never work for free”. At the…

· 13 min read
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