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Growth Models Blog
Detailed analysis and breakdowns of the world’s best growth strategies
Our best breakdowns
Turning a 6-figure affiliate marketing site into a 7-figure business by turning common content marketing advice on its head
Back when I was far too concerned with being a “serious marketer” who only sold their own products, I’d often …
How Noom grew to ~$500MM going AGAINST common marketing advice
Noom’s marketing is nothing short of genius. They’ve taken the mastery over motivation and psychological triggers that’s made their …
How Content Mavericks generates more traffic with LESS content
Marketers and owners who want more, think they need to do more. Thing is, a lot of the brands that …
Omaze – From niche offers to mass market money
I recently talked about the concept of product market fit and how it’s a moving goalpost for many. This week, …
How Ahrefs have created a masterclass in product marketing
There’s a debate I’ve recently been having with myself. To scale up the content production at Growth Models do …
How GoPro grows through a product and SaaS subscription model
GoPro is one of the few brands that has both created a category and managed to stay at the top …
How ClickFunnels create and scale million-dollar marketing funnels
ClickFunnels’ marketing is nothing short of genius. However, they’re often looked down on by “serious marketers”. I still see …
YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing
YouTube is one of the biggest search engines in the world. And knowing the ins and outs of YouTube …
How to use a freemium model to make millions with your business
Free’s come a long way in the last few decades. From free samples in a supermarket aisle to freemium offerings …
Analysing Clubhouse’s Growth Strategy – Invite Only Exclusivity
In 2021, a new app appeared out of nowhere and took the world by storm. Huge numbers of users were …
All pieces
The best content marketing business models (or how to make money with content)
Want to know how to make money through content marketing? Check out these popular content marketing business models.
Why does content marketing work (and how to make it work for you)?
Why does content marketing work? Here’s a look at why this works, and how you can make content work for you.
What is Parasite SEO (and is it worth it?)
Parasite SEO seems to be popping up all over social media, and honestly, I had no idea what was meant …
How to create a Parasite SEO campaign – analysing a successful campaign
Want to understand Parasite SEO? Here’s how to create a parasite SEO campaign based on real examples.
The practical guide to conversational copywriting
Writing good copy is about more than the words, it’s about making it easy to read. You have to be able to write conversational copy, and here’s how to do it.
3 weird, effective, and funny marketing campaigns
Everyone loves a bot of a laugh. These are some examples of how to do funny marketing right.
What’s the average copywriter salary in 2023 (in-house and freelance)?
How much does a copywriter really earn? We break down the salaries of in house and freelance copywriters here.
What kind of freelance writer are you?
As a freelance writer there’s numerous different disciplines and career paths for you to follow. I started my career as …
Why Tenacity Always Trumps Persistence
Tenacity is often misunderstood, here’s why it’s always better than being persistent.
How to write with brevity for more impactful copy.
Brevity is key to getting your point across and getting your readers to take the action you want them to. Here’s how to write better content.