$14K in 2 Weeks from a Cold Email List
Manuel co-owned a physical fitness products brand with a 5,000-person email list that hadn't been properly contacted in two years. They wanted to launch a digital training programme but had no system to sell it. We built an ascension email sequence that generated just under $14K in two weeks — from a list everyone assumed was dead. That sequence then became the evergreen engine for ongoing digital product sales.
What They Were Up Against
MA Strength sold physical weightlifting gear and had built a list of 5,000 customers over time. The problem was the list had been neglected for roughly two years — the only emails they'd sent were generic Black Friday and Father's Day promotions. The team assumed the list was unresponsive.
They wanted to launch a $497 digital training programme for competitive weightlifters. But this wasn't an audience where you could charge $2K+ for consulting. These were hobbyists and enthusiasts, not businesses looking for ROI. They needed a way to sell a mid-ticket digital product to a cold audience without a high-ticket back-end to fall back on.
The System We Built
We focused on the one part of the ACCER model that would have the biggest immediate impact: the Engage stage.
The list already existed — we didn't need to go find new people. We just needed to get the existing 5,000 subscribers to actually buy. The problem wasn't the list. It was the approach. Blasting "buy this" emails twice a year doesn't build trust or desire.
We built an ascension email sequence designed around why people buy and why they don't. We addressed price objections, belief barriers, and built excitement about the outcome. We incorporated elements of the 7-11-4 framework to re-establish trust with a list that had been ignored for two years.
The sequence ran over a two-week promotional window — roughly 15-17 emails in total, with increased frequency toward the close. Each email was designed to feel genuinely useful, not just promotional.
We also added a bump offer to increase average order value, which had a solid take rate.
What We Delivered
The two-week launch generated just under $14,000 from a list that everyone had written off as dead.
But the bigger result was what happened after. The sequence we built became the foundation of a full ACCER model. We set the ascension sequence as an evergreen automation, then reverse-engineered a front-end to keep feeding new people into it.
The maths was simple: if even half of that launch revenue could be replicated monthly, the business was on track for six figures annually from digital products alone — a completely new revenue stream built on top of their existing physical product customer base.
We'd been sitting on this email list for 2 years thinking it was dead. Pete showed us it wasn't the list — it was the approach. The emails he built had people messaging us on Instagram saying they couldn't wait to buy.
Manuel Buitrago, Co-founder of MA Strength
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