YouTube Advertising Agency
YouTube ads are massively underpriced compared to Meta and Google Search. But most agencies don't know how to use them. We build YouTube ad campaigns — discovery, in-stream, shorts — that capture attention and drive action at a fraction of the cost.
You're Ignoring the Biggest Opportunity in Paid Media
Everyone's fighting over the same Meta and Google Search inventory. CPMs are rising, competition is brutal, and it's getting harder to stand out.
Meanwhile, YouTube is sitting there with 2+ billion monthly users, insanely good targeting, and CPMs that are often a fraction of what you'd pay on Meta. But most brands aren't touching it because video ads feel complicated and their agency doesn't know how to run them properly.
YouTube ads aren't just "TV commercials for the internet." They can be direct response machines when you build them right. The targeting options are incredibly granular (you can target based on search history, which is wild), and the format allows you to tell a story that a static image never could.
Sound Familiar?
- You've maxed out your Meta and Google Search budgets and need a new channel
- You know video is important but don't know how to make it work for direct response
- You tried YouTube ads once and it didn't work so you gave up
- Your current agency doesn't have YouTube expertise
- You're paying sky-high CPMs on other platforms and need a cheaper alternative
- You've got great video content but aren't using it for paid acquisition
YouTube Ads That Actually Convert
I build YouTube ad campaigns that are designed for direct response, not just brand awareness. That means clear hooks in the first 5 seconds, strong storytelling, and a clear call to action — not just pretty video content.
The targeting is where YouTube really shines. I can target people based on what they've been searching for on Google, what videos they've watched, what apps they use, and more. That means your ad reaches people who are already in-market for what you sell.
I use AI to help with scripting, creative variations, and performance analysis — so we can test different hooks, angles, and CTAs faster than a traditional production workflow. The goal is to find what resonates and scale it aggressively while the CPMs are still cheap.
What's Included in YouTube Ad Management
Video Ad Strategy & Scripting
Scripts designed for direct response — strong hooks, compelling stories, clear CTAs. Not brand fluff. I use AI to produce multiple script variations for testing.
Audience & Targeting Strategy
Leveraging YouTube's unique targeting — custom intent audiences based on Google searches, affinity audiences, remarketing lists, and more.
Campaign Architecture
Structured campaigns across formats — skippable in-stream, discovery, Shorts, bumper ads — each serving a specific purpose in your funnel.
Landing Page Integration
Custom landing pages designed to continue the story from your video ad. Matching the message and energy so the transition feels seamless.
Creative Testing Framework
Systematic testing of hooks, angles, CTAs, and video lengths. We find what works and iterate fast, keeping creative fresh and performance strong.
Performance Reporting
Clear reporting on view rates, click-through, conversions, and actual revenue. Not just views and impressions.
Ready to Fix Your YouTube Advertising Agency?
Get a free, no-obligation growth audit. We'll show you exactly where the opportunities are — and what to do about them.
Get Your Free Growth AuditHow We Deliver Results
A proven, repeatable system — not a series of random tactics.
Research & Script
I research your market, analyse what's working for competitors on YouTube, and write scripts designed to hook attention in the first 5 seconds and drive action.
Produce & Build
Creative production (using AI tools to move fast), campaign setup, audience targeting, and landing page alignment. Everything ready before we go live.
Launch & Test
We launch with multiple creative and audience combinations. AI-powered analysis identifies winners quickly so we can kill underperformers and double down on what's working.
Scale & Diversify
Scale winning campaigns while expanding into new audience segments and creative angles. The goal is to build YouTube into a reliable acquisition channel for your business.
Who YouTube Ad Services Are For
YouTube ads work best for brands that already have some traction with paid media and are looking to diversify into a high-impact, underpriced channel. If you've got a great product and a story to tell, YouTube can be a game-changer.
Why Growth Models for YouTube Ads
Direct Response Focus
I don't do brand awareness campaigns. Every YouTube ad I build is designed to drive a specific action — a click, a lead, a sale. Measurable results, not vibes.
Underpriced Attention
YouTube CPMs are significantly lower than Meta for most markets. I help you take advantage of that gap before everyone else catches on.
AI-Powered Production Speed
I use AI for scripting, editing, and analysis. That means we can test more creative variations faster, without the traditional cost and timeline of video production.
Common Questions About YouTube Advertising Agency
Absolutely. YouTube is one of the best direct response platforms available when done right. The key is scripting ads with strong hooks and clear CTAs, plus targeting people with purchase intent. It's not just a branding play.
Not necessarily. Some of the best-performing YouTube ads are simple talking-head videos or screen recordings. I use AI tools to produce professional-quality creative without the traditional production costs and timelines.
I recommend starting with £2-5K/month to get enough data for meaningful optimisation. CPMs are lower on YouTube, so your budget goes further than on Meta — but you still need enough to test properly.
YouTube targeting is incredibly powerful. You can target based on Google search history (custom intent), viewing behaviour, demographics, interests, and more. The search-based targeting is the real secret weapon — you're reaching people based on what they've actively searched for.
For direct response, skippable in-stream ads tend to perform best because you only pay when someone watches 30 seconds or clicks. YouTube Shorts ads are also gaining traction for lower-funnel campaigns. I'll recommend the right format based on your goals.
That's exactly how I recommend running them. YouTube handles different parts of the customer journey and provides a diversified traffic source. I'll build it into your overall paid strategy so all channels complement each other.
