Facebook Ads Agency
Meta ads are still one of the most powerful acquisition channels on the planet. But the platform has changed massively, and most agencies are still running the 2019 playbook. We build Meta ad systems — Facebook and Instagram — that work in today's landscape.
iOS 14 Broke Your Facebook Ads. Now What?
Let's be honest. Facebook ads got harder. iOS 14 nuked your tracking. CPMs went up. That "lookalike audience" trick that used to print money? Not as reliable anymore.
But here's the thing — Meta is still an incredibly powerful platform. The problem isn't that it doesn't work anymore. The problem is most people are trying too hard to optimise their targeting, audiences, and account, and it's killing their results.
What actually works now is a combination of great creative, a proper offer, strong landing pages, and smart campaign structure tat allows the Algorithm to do its thing. The creative IS the targeting in today's Meta ecosystem. If your agency isn't leading with creative strategy, they're already behind.
Sound Familiar?
- Your Facebook ad costs have skyrocketed since iOS 14
- Your agency is still running the same playbook from 3 years ago
- Attribution is a mess — you don't know what's actually working
- Your creative is stale and you're seeing ad fatigue constantly
- You've tried scaling but every time you increase budget, performance tanks
- You know Meta should work for your brand but can't crack it
Meta Ads That Work in Today's Landscape
I build Meta ad systems designed for how the platform works right now — not how it worked three years ago. That means creative-led campaigns, broad targeting with strong creative signals, and proper attribution modelling.
The creative does the heavy lifting. I use AI-powered systems to produce and test high volumes of creative variations — different hooks, angles, formats — so we find what resonates fast and keep refreshing before fatigue sets in.
But creative is only half the story. The landing page, the offer, and the email follow-up all need to be dialled in. I build the full system so that when someone clicks your ad, they land on a page that converts, and if they don't buy immediately, there's a follow-up system in place to bring them back.
What's Included in Meta Ad Management
Creative Strategy & Production
High-volume creative testing using AI. Static, video, UGC-style — we produce the variations needed to keep performance strong and find winning angles fast.
Campaign Architecture
Structured campaigns designed for today's algorithm. Proper Advantage+ setup, testing campaigns, and scaling campaigns all working together.
Audience Strategy
Broad targeting done right — with creative signals doing the segmentation work. Plus retargeting campaigns that recapture warm audiences.
Landing Page Optimisation
I make sure the post-click experience matches the ad. Dedicated landing pages that convert — not just sending traffic to your homepage.
Attribution & Tracking Setup
Proper Conversions API setup, server-side tracking, and UTM structures so you can actually measure what's working in a post-iOS 14 world.
Scaling Playbook
A structured approach to increasing spend without killing performance. Budget scaling, creative rotation, and audience expansion — all mapped out.
Ready to Fix Your Facebook Ads Agency?
Get a free, no-obligation growth audit. We'll show you exactly where the opportunities are — and what to do about them.
Get Your Free Growth AuditHow We Deliver Results
A proven, repeatable system — not a series of random tactics.
Audit & Creative Research
I audit your current campaigns, analyse your competitors' ads, and research what creative styles and angles are working in your market right now.
Build & Produce
Campaign structure, initial creative batch, landing pages, and tracking — all set up before we spend anything. We go live prepared, not guessing.
Test & Learn
Structured creative and audience testing in the first 2-4 weeks. AI analysis helps us identify winners faster and kill underperformers quickly.
Scale & Refresh
We scale winning campaigns methodically while continuously refreshing creative to prevent fatigue. The goal is sustained profitable growth, not boom-and-bust cycles.
Proven Impact
Since working with Pete I have transformed the way I attract leads, with Facebook ads running at a profit on the front end, and have a strategy to grow my membership along with my online programmes.
Who Meta Ad Services Are For
If you know Meta should be working for your brand — you've got the product, the audience is there — but you can't seem to make it profitable, this is for you. Also if your current agency feels stuck and you need fresh thinking.
Why Growth Models for Meta Ads
Creative-Led Approach
In today's Meta, creative IS targeting. I lead with creative strategy and produce at volume using AI — that's how you win on this platform now.
Full Post-Click System
I don't just drive traffic. I make sure the landing page, the offer, and the follow-up all work together. That's where most agencies drop the ball. Most brands fail with Meta because they're not focusing on initial transaction volume, which immediately kills the potential to scale.
Modern Attribution
I set up proper tracking that actually works post-iOS 14. Conversions API, server-side events, UTMs — so you can trust your data and make real decisions.
Common Questions About Facebook Ads Agency
Yes, absolutely. The platform changed but it's still one of the most powerful ad platforms available. The key is adapting your approach — creative-led campaigns, proper tracking setup, and broader targeting with smart creative signals.
More than you think. Meta's algorithm rewards fresh creative, and ad fatigue is real. I use AI-powered production to create and test multiple variations every month so performance stays strong.
Yes — Facebook and Instagram are both run through the Meta ad platform. I build campaigns that work across both, with creative adapted for each placement. Reels, Stories, Feed — wherever your audience engages.
I recommend at least £3K/month in ad spend to get meaningful data quickly enough. You can spend lest, but then learning is slower and, honestly, you're better off running them yourself from a spend perspective.
I set up the Conversions API (server-side tracking), proper UTM structures, and use tools to triangulate performance across the platform reporting, Google Analytics, and your CRM. No guessing. If you have the available budget, we'll set up a detailed third party tracking service like Hyros.
Boosting posts is the most expensive, least effective way to run Meta ads. It gives you minimal targeting control and no campaign structure. Proper Ads Manager campaigns with structured testing will always outperform boosted posts.
