How to grow a 6-figure copywriting business

Take a look at the web's best guide to growing a highly successful freelance copywriting business.
How to grow a 6-figure copywriting business

One of the best business models for a budding entrepreneur is to simply start freelancing.  

You need very little to get a freelance business off the ground.

In fact, you could start turning a profit in a few days or weeks with little more than...

  • A laptop to do the work
  • A slightly better understanding of the service than your ideal clients
  • Some hard work and grit

I know it's possible as I've grown a freelance copywriting business to the 6-figure level... Twice.  

Here's everything I leanred when growing my own copywriting business.

Why now is the best time to start a freelance copywriting business

There's never been a better time to start a freelance business of any discipline.  

The internet lets you work with clients anywhere in the world, there's a growing need for freelance services, and thanks to simple payment processors like PayPal or Stripe, you can easily monetise your expertise.  

If you want to read our full breakdown on why NOW is the best time to start freelancing, you can check it out here.

The growing freelance copywriting opportunity
There’s never been a better time to start a freelance copywriting business. Opportunities are everywhere if you know where to look.

What exactly is copywriting?

A lot of people think they can jump into starting a copywriting career because they "learned to write at school".

Here's the thing.  

Copywriting is vastly different to academic essays or anything else you've ever written.

It is a skill you have to learn.

In short, I'd say that copywriting is the ability to write in a way that persuades your reader to take a specific action. Most often, for them to make a purchase.

But if you want the full run down on what copywriting is, check it out below.  

What is Copywriting (and why should you offer it as a freelance service)?
What exactly is copywriting? It’s not just about the words on the page, but how you use them to create an action in your readers.

Find your highest profit niche

A lot of freelance advice is centred around the idea of "most profitable niches".

I get it, people only want to put the effort in if they know they're going to be handsomely rewarded.  

That's cool, but looking at an arbitrary list of the "most profitable niches" isn't going to help you.

Finance will come top of the "most profitable copywriting niche" list.

But if you have no interest, experience, or even a desire to learn about finance you'll never make any money there.

The most profitable niche is unique to you. And the below process will help you find your perfect niche.

The Super-Simple Guide to Choosing a High-Profit Freelance Writing Niche
This super-simple method will help aspiring freelancers find their highest profit freelance copywriting niche in record time.

Create a professional online presence for your copywriting business

Perception counts for a lot.  

Here's the thing though. You don't necessarily need to have the perfect website and high-cost design you might think to land that first client.

The below article is a quick and dirty guide to getting your freelance copywriting business off the ground and in front of the right people as soon as possible.

How to set up a professional freelance copywriting website (for cheap)
A step-by-step guide to setting up a high value freelance copywriting website without breaking the bank

Write your first piece of pillar content to start attracting clients

If you want to run a freelance copywriting business, you've got to know how to write.  

No potential client is going to take your word for your ability here. You've got to show them.  

The below guide will run you through a simple process to identify the kind of content your ideal clients are looking for.

That'll allow you to not only show your ability, but do so with a problem busting piece of content your ideal clients won't be able to ignore.  

How to find content ideas your ideal audience can’t ignore
Writing isn’t enough to drive traffic and attract paying customers. You have to write about things they’re worried about. This guide will help you find high-impact content ideas in no time.

Pricing your freelance service

Fair but profitable is what I always aim for with any new pricing.  

I want the customer to feel like they're getting a great deal, but I also need to make enough money to enable me to keep working on the project.

If one side of that equation isn't working, the whole thing will collapse.

There are plenty of really complex approaches to figuring out your pricing. Most of which will have you running in circles.

The below method will have you creating fair but profitable freelance pricing within the hour.

Creating a fair, but highly-profitable, freelance rate
Follow this process to find a profitable, fair freelance rate in under one hour.

How to land clients through cold email

With your niche settled on, price figured out, and high-value content produced, it's time for you to land a client.

Of course inbound client generation (where they come to you) is the ideal, but if you're brand new to the world of business that's not gonna be happening anytime soon.

You need to hi9t the digital pavement and get your offer in front of the ideal target customer.

Here's the best way to do that.

Building a outbound freelance client generation machine
This is the exact outreach process I use to land freelance clients on demand.

How to close the deal

After a few outreach emails, you're gonna have a fish on the line.

All you need to do now is land it.  

The most effective medium for this is to jump on the phone with this potential customer.

I know it might be daunting, but it's over the phone you're able to...

  • Get a better read on the client and figure out if you're a fit
  • Understand if you can actually help them
  • Negotiate better rates

If phone negotiations scare you, fear not. This guide will give you everything you need to succeed.  

How to negotiate freelance contracts over the phone
Want to get a better deal when negotiating with clients on the phone. Here’s all you need to know.

Keep the leads coming

The first job is to follow the guide to this point and get 2+ paying clients in the door.

As soon as the business is profitable, you want to start laying the groundwork for ongoing, passive lead generation.

The best way to do this is with some content marketing.

Below is a detailed guide to ongoing content marketing that should help you continually attract new client leads.  

How to use content marketing to attract, nurture, and convert freelance clients
How to attract freelance clients with content marketing.

Multiplying yourself for increased profit

Once you've got the processes down and churning out predictable results, it's time to stop doing them.  

Not entirely, but it's time YOU stopped doing them to focus on higher profit actions.

Things like client outreach that's highly repetitive should be outsourced to contractors so you can focus on making more money.

It's scary, but I have a tried and true process that's helped me grow my freelance business to the 6-figure level twice and also help clients grow their content teams.

How to outsource as a solopreneur
This is the exact process I’ve used to outsource work and “duplicate” myself for increased profit and productivity.

Extra useful resources

Learn how to create a professional grade freelance portfolio without spending a penny.

How to create a professional freelance portfolio in under 30 minutes
A completely free analysis of what makes a great freelance portfolio, plus a template for you to copy.

Find the best copywriting jobs for the stage of your copy career.

How to find copywriting jobs at any stage of your freelance career
This list of places to find copywriting jobs has you covered no matter what stage of your career you’re at.

How to craft super-high-converting landing pages

Landing Page Copywriting Best Practices - 6 steps to improve landing page conversions
A detailed guide by 2 successful copywriters on how they create million-dollar landing pages.

How we create high-profit email sequences

$1MM Email sequences - How we create them (and how you can too)
Two copywriters/marketing strategists share their process for creating million-dollar remail sequences.