There’s a huge benefit for business owners who spin their primary business into multiple brands or offers.
Especially for brands relying on media to drive interest and sales (which is pretty much every brand in some way).
The benefit has nothing to do with revenue (although that is one of the benefits), but more to do with future-proofing your brand’s position as a serious player in the industry. .
One of the best examples I’ve seen is what Sam Parr has done at The Hustle.
He’s stacked multiple media assets across different brands to create an incredible overall brand and platform.
And, in my opinion, it’s key to not only their success, but also their long-term profitability and stability.
Here’s how it all breaks down.