For entrepreneurs or those growing small businesses, getting the best email marketing service can be the difference between struggling to grow and extra 00's in your bank.
Thing is, knowing which email marketing tool is the right one for your specific business is anything but easy. And, making the wrong choice could cost you in the long run.
After a decade of using email services to increase sales and grow different businesses, I've ranked the best email marketing tools and explained who would get the most out of them.
Here is what you need to know about email marketing and the best tool to use.
What Are The Best Email Marketing Tools?
There are literally hundreds of email marketing service providers to choose from. And picking the right for your business can be a real challenge.
To help you out, I've rated the best email marketing services to help you take your brand to the next level.
Best tool for automating your entire marketing strategy and customer communication
ActiveCampaign is - in my opinion - the best email marketing tool for small businesses and enterprises.
With more than 130,000 SMB customers, this platform offers several customer experience automation tools such as CRM functionality, site messaging, SMS and email marketing.
Unlike other tools that may require extensive training to use, ActiveCampaign has an intuitive design that can enable anybody to draft powerful email automation from scratch.
The heart of this platform is its automation builder. A visual canvas that marketers can use to build automated sequences across various channels.
ActiveCampaign will allow you to run A/B spilt tests for your entire automation sequence.
The feature is easy to set up and will allow you to optimize your marketing campaigns for maximum ROI.
ActiveCampaign also features sales automation, image hosting, free stock images, and real-time analytics that will enable you to monitor campaign performance.
Other features include
- CRM services
- Live chat
- Lead scoring
- Email automation
- Landing pages
- Web personalization
- Predictive content and sending
Pros of ActiveCampaign
- Offers A/B spilt tests
- It has a drag and drop interface
- Ability to automate multiple channels from a single dashboard
- Works with a variety of business types to help increase revenue
Cons of ActiveCampaign
- There is a steep learning curve
- The UX can sometimes feel a little outdated and clunky
This platform has four major plans that you can pay for either monthly or annually.
You can choose a plan according to the number of contacts you have or the number of emails you send.
For a brand new business with 0 subscribers, you can get started for as little as $9 / month.
If you want access to the full suite of features and have an existing large list, you'll need to contact the ActiveCampaign team for detailed pricing.
ActiveCampaign also has a free trial that allows you to experiment with it before you choose a paid plan.
The best email marketing tool for large e-commerce brands
Klaviyo is a serious tool for eCommerce email marketing.
It has a lot of very advanced functionality that will probably go unused for smaller brands.
If you are a large brand with a reasonable level of revenue, Klaviyo is going to be the #1 choice for you.
It is the email service of choice for large household brand names like Wilkinson Sword. If you run a large eCom brand, look no further.
Klaviyo has all of the usual ecommerce email service features you'd expect.
Integration with ads, segmentation, and all the other basics you'd need to run highly profitable campaigns.
However, Klaviyo stands out because of its ecommerce specific features. Features like pulling recommended products into email automatically for up and cross-sell recommendations.
And smart sending which stops sending to recently engaged users so you don't spam them with multiple sales promos at the same time.
Klaviyo is really the cream of the crop when it comes to ecommerce email marketing.
- Extremely advanced features for eCommerce
- Detailed reporting for better optimisation
- Multi-channel marketing
- eCommerce specific features and integrations
- Steep learning curve
- Too complex for smaller brands
You can get started with Klvaiyo for free if you have up to 250 subscribers.
From there, the price increases and can become somewhat pricey scaling up to thousands of dollars per month.
Best email marketing tool for small e-commerce businesses
Drip is one of the best email marketing servicers for eCommerce business.
I actually use it here on Growth Models.
Drip offers various tools that make personalization, sales funnels, and marketing automation easy.
Drip's primary focus is on helping eCommerce brands improve their email marketing. However, it still has all of the needed functionality to be useful for many other brands.
It integrates with major mainstream e-commerce platforms such as WooCommerce, Shopify, Magento, and other custom-made platforms, including website builders such as WordPress.
Drip has built-in tools and revenue analytics that teams can use to engage customers across various channels.
Since it offers seamless website integration, it will allow you to add signup forms, pop-ups, and other features easily.
It also features discount codes, visual automation, split testing sequences, email and SMS marketing, reporting dashboards, retargeting, dynamic e-commerce content blocks, e-commerce store integrations, and e-commerce segmentation.
These features allow marketing teams to reach their target customers quickly and get more sales. It also includes support options such as automation training, free guides, detailed courses, excellent documentation, and live chat support.
The platform has also recently added an SMS notification feature to connect with customers via your SMS and email marketing channel.
- Easy automation
- Offers seamless integration for popular website platforms
- Detailed tagging of subscribers
- Revenue and goal tracking within the tool to help increase revenue
- It includes multiple "best practice" automation sequences for ecommerce brands to help you action profitable email marketing in record time
- It can become pricey
- Custom automations can take some time to build out
- The UI changes frequently with new updates sometimes making it confusing
Drip has a free trial period to allow companies to experience what it has to offer. Should you choose to subscribe, you can select a plan that starts from $19 per month.
As with many other email marketing services the price will increase with the sizeof your email list.
Best email marketing tool for creators, bloggers, and influencers
ConvertKit is an email service that's built specifically for the creators.
It's perfect for bloggers, marketers, online course instructors, and authors.
The feature set of this particular email tool is built specifically for creators and helps you get certain things like eBooks and course offer sup and running in no time.
If you're a content creator and looking for a simple tool to engage your audience regularly, this is the ideal tool for you.
This platform's built for creators and has a number of features that allow you to upgrade your content easily.
You're able to create things like email signup forms and full landing pages directly from the ConvertKit dashboard.
With this platform, you can segment your subscribers and increase your conversion rate with personalized automated emails.
Other features on this platform include a landing page builder, A/B testing, smart workflows, and email templates.
It also has additional features like a paid newsletter which is specifically designed for professional bloggers and creators. You can also sell your subscriptions and digital products from the platform itself removing the need for separate checkout software.
Its creator Pro plan includes advanced features such as Facebook custom audiences, newsletter referral system, advanced reporting, and subscriber scoring.
- Easy to use
- Lots of extra features specifically for creators
- Intuitive UI
- Not ideal for big businesses and e-commerce stores
- The landing pages leave a lot to be desired
- Some of the more commerce focused features aren't detailed enough for brands doing $100,000+
This tool offers a 14 day free trial period to allow you to test how it works.
After the trial period, you can subscribe to a plan that starts from as low as $9 per month for the creator to $29 per month for the creator pro plan.
Obviously the prices increase the more subscribers you add - much like other high-end email marketing services.
This platform also has a 30day refund policy.
Best drag and drop feature
Constant Contact has been in the email marketing world for a very long time.
While many other email services become more complex the longer they're around, Constant Contact has maintained a very easy to learn system and interface. Anyone can jump in and get up and running in no time.
Constant Contact isn't limited to a single industry and can easily be adapted to work for any brand.
This email marketing tool has over 100 email templates that a user can customize or use as-is. Once you've set up the email, you can schedule it to send at a time of your choice.
Each Constant Contact account features Facebook ads integration, access to unlimited emails, built-in social media sharing tools, e-commerce integration, free image library, easy tracking and reporting, and list segmentation.
The email plus accounts also include additional features such as subject line A/B testing, email automation, online donations, drip campaigns, coupons, and surveys & polls. This platform offers supreme customer support through email, phone calls, live chat, and community support.
Constant Contact is considered one of the best email marketing services because it offers online and in-person live training sessions.
- Easy to use
- Unmatched customer support
- Online and in-person training
- In-person training is limited to the United States
This tool has a 60-day free trial period.
After that, you can subscribe to one of its plans for as low as $20 or $45 per month. The pricing will depend on the features you need and the number of contacts you have.
Best all-in-one tool for automated marketing
HubSpot is not a tool for the casual marketer.
It is a full marketing tech stack in a single tool. With HubSpot, you can manage everything from your blog and landing pages, to emails and sales outreach.
This means that for smaller brands it's not the right solution. This is really the best option for enterprise brands with big budgets.
HubSpot is ideal for B2B service companies looking for a tool with a lot of automation features to grow their business.
The good news is, if you have the budget, HubSpot can be a full marketing and sales suite for your business.
You can keep everything from customer acquisition through nurture and sale under one roof.
HubSpot is a true all-in-one platform. It allows companies to scale their email marketing strategy easily, and integrate it with their sales team's pipeline.
It has an easy-to-use drag-and-drop email builder and several templates that you can use to create a custom newsletter that matches your brand's colours and personality.
It also features marketing automation, high email derivability, detailed performance analytics, drip campaigns, A/B testing, and more.
Apart from its email marketing functionality, the platform also offers various reports on the performance of your emails. This will allow you to judge your audiences' reactions to adjust or optimize your marketing strategy.
- Highly scalable
- You can run all of your digital marketing and sales from HubSpot
- It can become extremely expensive as you grow
- There's a very steep learning curve
HubSpot offers users a free trial period that comes with several features to help companies experience what the tool can offer them.
With the free version, you can send around 2000 emails and store a limited number of subscribers.
The free version will also allow you to build landing pages, track your online ads, and create custom pop-ups and signup forms.
If you want to experience all this platform has for you, you can subscribe to a paid plan starting at $45 a month.
As your email list continues to grow, requiring you to use more features, you may have to upgrade to a $200 a month plan.
That will then shoot up by another large margin if you add more HubSpot features to the mix.
A solid all-in-one email marketing solution
Much like HubSpot and ActiveCampaign, SendinBlue is an all-in-one automation platform for email marketing and customer communication.
It also has a robust SMS service that can send ~30 million automated text messages and emails every day.
Again, like ActiveCampaign, SendinBlue can use on-site chat and SMS in addition to their email marketing service. This can help you create a more detailed
Its pre-built developer recipes make it an ideal choice for those who need a little help.
This platform is user-friendly and will allow you to synchronize contact lists from major platforms.
Its detailed analytics will allow you to know where emails have been opened and the type of device used. It has form tools that you can use to collect new leads and segment them into specific lists.
Sendinblue also features Facebook ads, signup forms, live chat, marketing automation, CRM, and landing pages. It is also ideal to know how to optimize your landing page for more conversions.
- User friendly
- Has plenty backend scope
- Advanced transactional options
- Does not have goal tracking, annotations, and native integration
- Can be overwhelming and have unnecessary features for smaller brands
This tool has five main plans that you can choose from, including one free plan. The other plans start between $25 and $66 per month.
You can also choose a customized program at a cost that depends on the number of emails you send per day or month.
With this email marketing tool, you can run a more refined marketing campaign and create one that meets your unique business needs.
Best email marketing tool for automation
This email marketing software sets itself apart from its competitors with its visual marketing tools.
As its name suggests, this tool has one of the best-designed canvases where you can build an email automation sequence.
AutoPilot solves all the challenges of building an email automation sequence and offers users a quick way to annotate their sequence with explanations, stickers, and emojis.
This makes it easy for marketing teams to work together to build sequences.
From its automation tool setup to its email editor, every feature in this platform is set to work via its drag-and-drop interface. This makes the system intuitive and very easy to use.
The platform also features collaborative tools that help marketing teams work together effectively.
With AutoPilot, teams can quickly share their work and ensure they are on the same page before launching a campaign.
The platform annotates and collaborates feature can help you quickly mark up a specific customer's journey and get assistance and feedback from the marketing teams.
- Promotes effective teamwork
- Easy to use
- It does not offer an in-built CRM
- Lacks some of the more detailed reporting features serious marketers will need
This platform offers three different plans, which start from $49 to $249.
The pricing will depend on the number of contacts you have. AutoPilot has three types of billing cycle that allow you to pay monthly, annually, or monthly with an annual commitment.
Best for medium and large e-commerce businesses with automation
As the name suggests, Omnisend isn't just an email marketing service. The tool also offers WhatsApp, popups, SMS, and ad integrations.
Omnisend is designed for e-commerce companies to help them control their marketing across various channels. It has an innovative email template design that helps to reduce drive repeat buyers and cart abandonment.
Thanks to it's multi-channel functionality, the platform will help you reach audiences that do not respond well to traditional email communication.
With this email marketing tool, you can create and manage a more targeted and customized communication workflow as per your target audience.
Omnisend is designed to help e-commerce businesses control how they market their brand across multiple channels.
It includes push notifications, automated email, and great integrations with Facebook Ads, WhatsApp, Messenger, Instagram, and Google Ads.
This tool features retargeting, visual email builder, e-commerce segmentation, email, SMS and push notification, surveys and polls, transactional and marketing emails, A/B testing, discount codes, pop-ups, forms, scratch cards, and wheel of fortune.
What separates this platform from other tools is its omnichannel functionalities. These functions offer greater control over how you connect with your audience and an automation workflow that allows you to add push notifications on WhatsApp, SMS, and more.
The features and a user-friendly segmentation ensure that you send the right message to the right audience at the right time and on the right channel.
- Allows custom communication
- Multiple platforms in one
- Multi-channel approach helps build out complete customer data
- It may not be ideal for all industries
- Can become expensive
This platform has four plans, including a free trial plan with limited capabilities to allow you to experiment with the service. From there, you can choose the standard plan that starts at $16 per month.
If you want features that will make you stand out, you may need to choose the pro plan that starts at $59 per month. While this may be pricey, it is easy to use and offers more for e-commerce businesses.
Best email marketing tool for Agencies
This platform is an ideal option for businesses looking for an easy-to-use yet well-designed email marketing tool.
While Benchmark is not as common as other tools, it has everything you need to manage your email marketing strategy.
Apart from being very affordable, Benchmark has a perfect design, which sets it apart from some of the most popular tools.
From its template to the platform itself, this tool is visually attractive, easy to use, and offers a great user experience.
This makes a lot of difference in understanding data and creating the right impression with customers. This platform is a great choice for SMBs or emails marketing services companies starting up or managing small businesses.
Benchmark includes over 1500 integrations, visual email builders, signup forms, marketing automation, A/B testing, landing pages, reporting, surveys, and polls. These features will allow you to leverage your valuable marketing assets.
- Easy to use
- Great for agencies
- Less flexible than other brands
- Simple feature set
- Not great for large companies with complex needs
Like other tools, Benchmark has a free trial period that allows you to experience it before choosing the plan that fits your business.
From there, you can subscribe to its basic plan at only $13 a month or the premium and Priority plans that are custom according to your needs.
Best email marketing tool for startups with zero budget
MailChimp is one of the most accessible email marketing tools in the world.
It has more than seven million users, especially SMBs. With this tool, you can manage weekly or monthly newsletters and other regular campaigns.
It offers a very strong social media focus and is ideal for any company whose main audience is on such platforms.
Mailchimp has easy-to-use drag-and-drop autoresponders, email builder, simple tracking for analytics, and segmenting contacts into groups. It will allow you to set up delivery time according to a user's timezone.
With this platform, you can easily integrate Shopify, WordPress, Magento, Salesforce, and several other platforms. It also works well with Instagram, Pinterest, Twitter, Facebook, and Hootsuite.
Mailchimp is flexible enough to cater to huge enterprises and also simple enough for startups. It has more than 300 integrations that will allow you to customize it to suit your business.
With these integrations, you can personalize your marketing strategy and get the most out of your email marketing strategy.
The platform will also allow you to add designs easily, customize emails, and automate templates. It is also visually appealing across all platforms and allows for more backend development.
To keep up with other email marketing tools, Mailchimp has recently tried to add some more advanced features, such as various ads tools and landing pages, but they cannot compare to other tools.
However, it is still one of the most popular email marketing services. It supports users via tutorials, live chat, and email.
- Offers a forever free email marketing service plan
- Easy to use
- Limited marketing automation features
- Not ideal for revenue and growth-focused brands and marketers
- Too simple in their feature set
Mailchimp has a forever-free plan that can allow you to send up to 12,000 emails to 2000 subscribers.
However, this plan has very limited features. With this plan, you will not have multi-variate testing, send or time optimization, advanced segmentation, and more.
With the free plan, you will have to display the Mailchimp branding on your email, and the support you get will be restricted to email only. This may not be ideal for serious business.
To get the best from this platform, you can choose a paid plan from as low as $9 per month for the essentials plan of up to 500 subscribers. If you target an unlimited audience, it would be best to choose the standard or premium plans that start at $14 and $299 per month, respectively.
Though there are dozens of email marketing services available, these platforms have made it to our top them because they are affordable, easy to use, and can be used by various industries.
We have carefully selected the best in each category, from e-commerce to professional bloggers-friendly tools and more.
To learn more about these marketing tools, check out individual websites and try out the free demo that some offer.
It's affordable, highly powerful, and is great regardless of your brand's size.
What is an Email Marketing Service?
When a business ends an email to a customer to build a better relationship or promote product, that's email marketing.
The tools that allow brands to do this, are email marketing services.
Email marketing strategies can include ads, promotions, or newsletters. They can include information about a company, deals, promotions, or sales for subscribers.
Marketing emails can also be sent to share general messages on behalf of the company in the wake of a company scandal, pandemic, or natural disaster - or for good news like an acquisition, sale, or growth period.
This form of marketing allows businesses to keep their clients updated and tailor targeted promotions. However, there's a fine line between useful messages annoying spam emails.
To ensure that email marketing tools work to your advantage, you can engage the right email marketing services that will help you communicate to your customers and target effectively.
These services will help you set up and track your email marketing campaign according to the needs of your business.
With the right service, you can add a newsletter signup option to your website or direct customers to the newsletter from your social media platforms to avoid sending spam emails.
Email marketing services are affordable, easy to use, and can be used by any business.
Compared to other types of marketing campaigns, email marketing is one of the most inexpensive ways to advertise your brand. And it also has the highest return on investment.
It will allow you to target a particular audience group or individuals and send personalized messages such as special birthday deals or discounts.
This way, you will be able to develop and maintain a good relationship with your customers, which is key to the growth of your business.
How to Choose the Best Email Marketing Service for your business
It takes time to craft a profitable email marketing campaign. However, the right email marketing services can take a load off your plate and help you create a campaign that is fit for your business.
The trick here is to know how to select only the best service.
So, which is the best email marketing tool for your businesses? Here is what you need to consider when choosing one.
1. Company Values
You want to work with a marketing service you can trust to take your business to the next level.
A company's values or what they stand for is an important factor to consider. Your relationship with an email marketing service is a long-standing partnership, and therefore, they have to be the right fit.
You will spend a lot of time with the company as they create, grow, and improve your email marketing strategy, and they will also have access to your data. Your company values must be compatible with theirs.
For your email marketing campaign to be successful, you will have to be on the same page with the services provider.
2. Their Portfolio
A company's portfolio can give you more insight into their work and how many clients they have. Before choosing a services provider, you should see samples of their work to know if they are a good fit for you.
Looking at their portfolio will help you know if they have experience creating email marketing campaigns for your industry. You will see the type of work they have done in your industry and if their campaigns were successful.
You should also check out online reviews, client testimonials, ratings, and more. This will give you insights into how they value their clients and if the clients had a positive experience with them.
3. Check Out Their Team
When working with an email marketing service, you might be working with a team of remote marketers. Because of this, you should ensure that the team is also a good fit.
A company’s team will be responsible for handling your marketing campaign, your data, and more. You want to ensure that they are trustworthy and result-oriented.
Get to know if they have special certification, their years of experience, and more. This will build your confidence in them. Remember, a team that works well together will record more results. This is what your business needs.
4. Know Their Pricing
Several email marketing services offer various pricing plans that one can choose from. This also includes a free trial period. When selecting an email marketing company, you need to know more about their pricing versus your budget.
Remember, budgeting for any marketing campaign is key to ensuring ROI. The company you choose should be able to create the right campaign for your business within your budget. Once you select a plan, you should also ensure that there are no hidden charges.
Work with an affordable, flexible, transparent company, and is ready to grow with your business.
5. Look for Additional Services
While looking for the best email marketing services, you should also check out the additional services. As your business grows, you may want to include other digital marketing strategies.
Therefore, you should know if the company can offer more than email marketing. This can include optimization, web design services, and other SEO services to help you land more leads or your ratings in SERPs.
There are various tips that can help generate more traffic with limited content that your business can benefit from. Be sure to check out any other service they offer and how it can work to your advantage.
6. Ask the Important Questions
Before you subscribe to an email marketing services plan, you want to ensure that all your questions and concerns are addressed. You need to understand how they work, the process of creating a campaign, and any other service you are getting from them.
Your services provider should be able to answer all the questions you have about their business, services, and what they require from you, and what you should expect from them.
Though you may not get the full scope of how the campaign will run until you commit to a plan, you will know how they intend to promote your brand and if it looks promising.
Avoid working with a company that does not understand your business or gives your roundabout answers. You want a partner who is upfront and honest with you at all times.
Whichever services you choose, you should ensure that the software will deliver your emails as needed and not in bulk or spam folders.
What Are The Benefits of Using an Email Marketing Service?
If your business is not using email marketing as one of its top marketing strategies, there are several reasons why you should consider it immediately. Today, several companies are using this marketing strategy because of the benefits that it has to offer.
Here are some of the benefits of using email marketing services:
1. High ROI
In the world of business, results account for everything. Email marketing tools are result-oriented, which is one of the main reasons companies invest in them. It has a huge Return on Investment (ROI).
Emails provide one of the best effective marketing channels, and businesses can use them to customize their marketing strategies. Email marketing is also less expensive when compared with other marketing strategies.
2. Instant Impact
Several people across the globe check their emails daily. Chances are, your target will read your ad the very day if not the next day you send it. Due to this immediacy, you can start seeing results immediately.
For example, if you have a sale advertised through emails, how your customers and targets respond to the sale will immediately show you how effective the marketing strategy was. Emails also create a sense of urgency that targets respond to as such.
3. Higher Visibility
Email marketing has a huge advantage over social media marketing because they are more likely to be seen.
Since they go directly to someone's inbox, they will be nudged to open a new mail rather than scroll through several timelines on social media platforms to see an ad, promotion content, or sale.
Whether you are a brick–and–mortar company or an online business, emails will help you reach your target more accurately. E-commerce websites benefit more from an email marketing campaign that recommends products, encourages users to go back to their shopping carts, and more.
4. They Reach an Already Engaged Audience
This is one of the only channels where consumers requests or signup to receive more news about a brand. Several businesses collect contact lists or data from customers who have subscribed to their newsletter.
Such audiences have already shown interest and are easy to convert. Though it is possible to send unsolicited email messages, you may end up annoying targets with spam emails, resulting in a damaged brand image.
For the best results, you should stick to your subscribers and convert more as you grow.
5. Actionable Insights
With this marketing strategy, you can know the emails received, opened, deleted, and went to a disabled email address immediately. You will also know which emails enticed clients to visit your website and how they responded.
This will allow you to adjust your strategies and campaigns and also update your contact list. You can make changes immediately and benefit more from it.
6. Reach a Global Audience
Print and broadcast marketing campaigns are limited to specific areas. However, the best email marketing services will offer you a platform from where you can reach the world instantly.
Though social media platforms can help advertise a brand, you will not know who is reading your content.
Email marketing can tell how far your content has reached and who is reading it regardless of their location.
7. Emails are Easy to Share
People like sharing and forwarding promotions, sales, and discount offers with their friends. Like social shares, emails encourage subscribers to forward content at the click of a button.
Your subscribers can help promote your products or services and grow your brand without saying a word.
8. Email Marketing Services Have Lower Costs
This is one of the most obvious benefits of email marketing. When compared to other marketing strategies, these services do not require postage, printing, or visibility costs on television channels, magazines, or billboards.
Once you have designed your ad or any other relevant information, all you need is to invest in software that can automate, track, and evaluate the emails you send.
Though there are some overhead costs, they are still lower than the costs related to traditional forms of advertisement.
9. They Deliver Targeted Messages
The idea of sending information or spending money on customers or targets interested in your brand is brilliant. With email list segmentation, you can send information to the right audience in the right area and at the right time.
This means only sending emails to subscribers who meet particular criteria. This way, you will not have to pay for wrong emails or emails that will not convert.
In today’s market, the old method of sending random emails to every subscriber on your list no longer works.
The best email tool for your business will allow you to segment data and campaigns to ensure relevance.
Choose the Best Email Marketing Tool for Your Business
Whether you run an e-commerce business, are a professional blogger, an author, or have any website and online presence with subscribers, the best email marketing services will help you reach your target easily and grow your business.
With these tools, you will be able to quickly and easily craft an email, newsletter, and more and track your marketing efforts.
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