How to Sell More with Email (Without Annoying Your List or Offering Discounts)

Most email marketing is garbage.

You’ve seen it before—marketers sending the same “buy now” message over and over again, and when that doesn’t work, they throw in a huge discount to force a few last-minute sales.

That approach doesn’t just fail—it trains your audience to ignore you or wait for discounts before they ever buy.

We did something different.

We reactivated a dormant email list, one that hadn’t been emailed properly in two years, and pulled in $14,000 in just two weeks—without discounts, fake urgency, or spamming people to death.

Instead, we used a structured email sequence that systematically removed the reasons why people wouldn’t buy.

Here’s how you can do the same.

The Big Mistake People Make with Email Marketing

Most businesses treat email like this:

Send a “buy now” email.
If no one buys, send another email: “Buy now—here’s why!”
If that doesn’t work, send more “buy now” emails with slightly different wording.
If people still don’t buy, offer a massive discount.

This is terrible marketing.

Let’s put it in real-world terms:

Imagine you’re walking down the street, and a salesperson asks,
“Hey, do you want to buy this watch?”

You say no.

The next day, the same salesperson stops you and says,
“Would you like to purchase this watch?”

Again, you say no.

Every single day, they keep asking you the same question in slightly different words.

Annoying, right? That’s exactly what most email marketing looks like.

And if they eventually drop the price by 50%, they’ve trained you never to pay full price—so why would you ever buy earlier?

This is why most businesses struggle to make real money from email.

The Right Way to Sell More with Email

If people aren’t buying, it’s not because they haven’t been asked enough times—it’s because they have unanswered objections.

To increase sales, you don’t need to push harder—you need to remove the hesitations stopping them from buying.

Think of it like this:

Your potential buyer is standing at the start of a bridge. On the other side of that bridge is buying your product.

Between those two points, there are multiple barriers—reasons they might hesitate to buy.

Your job is to remove those barriers one by one, so when they finally reach the end, saying yes is the easiest decision in the world.

The Three Biggest Hesitations That Stop People from Buying

Every audience has different objections, but in most cases, people hesitate because of:

Price: Is this worth the money? Will I get a return on my investment?
Time: How long will this take? Do I have time to implement it?
Proof: Will this actually work for me? Has it worked for others?

If you don’t address these, your emails won’t convert.

So instead of sending “buy now” emails, you should be writing emails that systematically remove each hesitation—one by one.

How to Structure an Email Sales Sequence That Converts

A great email sequence moves people through three key phases:

Phase 1: Build Confidence in the Offer

Email 1: Explain the big transformation. What does success look like?
Email 2: Highlight a major problem your product solves.

Phase 2: Remove Buying Hesitations

Email 3: Address the price concern. Use price anchoring or show ROI.
Email 4: Handle the time concern. Show how fast/easy results can come.
Email 5: Provide proof. Share testimonials, case studies, or data.

Phase 3: Encourage the Final Sale

Email 6: Recap key points and answer common objections.
Email 7: Final call to action—remind them of the value and opportunity.

How This Worked in Our $14,000 Case Study

We applied this exact framework to a dormant email list of 5,000 people who hadn’t been engaged for two years.

The business was a brick-and-mortar health & fitness coaching company selling a $500 digital program with optional add-ons.

Instead of spamming “buy now” emails, we followed the structured approach:

We re-engaged the list with valuable content, NOT a sales pitch.
We identified the major objections people had about the product.
We wrote emails that systematically removed those hesitations.
We never used discounts—we made the offer so compelling that people were happy to pay full price.

The result? $14,000 in two weeks—from a list that had been cold for two years.

How to Apply This in Your Business

If you want to start making real money from email, here’s what you need to do:

✅ Stop sending “buy now” emails that repeat the same pitch.
✅ Identify the top three reasons people hesitate to buy your product.
✅ Write emails that systematically remove those hesitations, one at a time.
✅ Use price anchoring, proof, and time-based urgency to build confidence.
✅ Sell without discounts—make your offer strong enough to stand on its own.

If you do this right, you’ll turn your email list into a reliable sales engine—without annoying people, without discounting your product, and without wasting your time on emails that don’t convert.

Want the Exact Email Templates We Used?

If you want to copy this system and use it in your business, we’ve put together fully templated email sequences inside Growth Models Plus.

You’ll get:
✅ Done-for-you emails that remove buying hesitations
✅ A step-by-step framework for writing high-converting sales sequences
✅ Access to our private community for ongoing support