The recommended Growth Model for your brand is…
Ads – Landing page – Onboarding – Referral + affiliates
For you, I’d recommend an ads funnel that’s scalable and relies on the strength of your offer.
You have a low-cost offer which should be quick to sell if you get it in front of the right audience. As such, you can recoup your ad spend quickly while growing your list of customers.
Run ads that target your users where they hang out. Lead with a compelling offer in the ads that links to your…
A well-optimised landing page that explains the key benefits and helps reduce the risk of purchase is needed here.
Follow tried and tested templates for your industry. Be sure to speak to the transformation the offer provides and make sure you remove any objections around risks the user might identify.
Once they’re in, you have to onboard them so they see the value of your offer – and get more value than their impending charge will be.
One of the things I’ve always found to be super effective with onboarding is to find your “highest ROI feature”.
This is the feature a lot of your best users relay on every day to help them get better ROI.
Discover this and direct new people how to action it ASAP so they immediately see the value.
Use the channel (email, in-app messages, 1-2-1 calls) that best fits your offer and audience.
When you know the customer has got great value from your offer, it’s time to ask them if they know of anyone in their network who could also benefit from your offer.
You’re trying to turn one customer into 2 here. If necessary, incentivise the referral with a revenue split of referred revenue.
Set up an affiliate program that can turn lovers of your offer into advocates and sales reps.
Depending on your offer and audience, you’ll want to offer anything from 20-50% of the revenue they drive your way.
Set up the program and create some materials for them to use in their marketing.
In my experience, most brands miss out on easy conversions because they have a poorly optimised landing page.
If you’re worried your landing page isn’t converting as well as it could (or should) be, check out our landing page audits below.
I’ll bring 10+ years of writing and optimising landing pages to your brand and offer some actionable insights on how to improve it in record time.