Are you secretly repelling your most profitable customers?
You'll walk away knowing who your most profitable customers are, what to put in front of them, and what missing them has cost you.
Takes about five minutes. Start with the question below.
What do you mainly sell?
What's your first name?
How long have you been at this?
Twelve months from now, I want to be looking at...
Think about the single best customer you've ever had. What made them the best?
Select all that apply.
What the fastest-growing businesses do differently...
Brands that personalise beyond a basic {first name} field typically see 10-15% more revenue for it.
McKinsey, Next in Personalization. Most common lift across companies that personalise.
More than anything, I want...
If three months from now profit was up 20%, the extra would go towards...
And when I picture next year, mostly I just want to feel...
84% of businesses aren't doing this...
Customers spend an average of 54% more with brands that personalise their experience. And yet, only 16% of brands hold the customer data needed for detailed personalisation.
Twilio, State of Customer Engagement Report, 6,300+ consumers and 4,750+ brands across 18 countries.
Right now the business does...
And each month, getting new customers eats...
What the same traffic can do with a better conversion mechanism...
If you pointed your existing traffic at a better conversion mechanism, you could be collecting over 5X the customers... all without changing your traffic generation.
Illustrative. Based on published averages, not a projection of your results. Dynamic Yield eCommerce Benchmarks, global average ecommerce conversion. Digioh, Bonafide case study.
Most of your customers currently find you through...
Select all that apply.
Drop your website in. While you finish, we'll check what it actually collects from a first-time visitor.
Be honest, when someone new lands on your site, what do you know about them?
When someone joins your email list, you ask them for...
And that list today is segmented by...
The typical capture
- Name
A full buyer profile
- Name
- What they want
- What's in their way
- What they've tried
- Budget
- When they'll buy
With detailed information on every lead, you could be...
- Writing messages around what each buyer says they want.
- Running promotions to segments that actually fit, without burning the list.
- Collecting leads that arrive pre-sorted by what they're after.
... which is how smart brands increase LTV and profit.
Do you run customer surveys or post-purchase questionnaires?
Asking your customers is the right instinct. Surveys do it at the wrong moment...
The advice to ask is everywhere because asking works. Customer-led companies grow revenue at twice the rate of their peers.
Surveys go to buyers, weeks after they bought. The answers come back logical, with the emotion that drove the sale long gone.
A quiz asks buyers and abandoners while the decision is happening, and moves them toward buying as they answer.
Most surveys sit under a 22% response. 65% of people who start a marketing quiz answer every question.
McKinsey. SurveySparrow, Clootrack, Pointerpro. Interact quiz benchmarks, 80M+ leads.
Most are looking at basic on-page analytics, which just tells you what happened, without telling you why it happened. Meaning fixing it is little better than guesswork.
85%
of marketers say knowing what individual buyers want is essential for profitable growth
16%
collect data that enables true personalisation
Supermetrics, Cohora.
Enter your email to save your progress and get your full written breakdown of how to convert more visitors into customers.
I'm not getting enough of my most profitable customers because...
I've had this problem for...
“Whatever I put out there, it keeps landing in front of the exact wrong people.”
Do you relate?
“I don't know if it's my website, my targeting, or something else.”
Do you relate?
“I know I need a target audience. Speaking directly to them is the part I can't crack.”
Do you relate?
“People click, look around, and leave, and I couldn't tell you what they expected to find.”
Do you relate?
“I've been doing this full time for years and I feel like I've hit an immovable wall.”
Do you relate?
The last serious attempt I made at fixing this problem, I...
Select all that apply.
Looking back, that attempt...
Why most brands struggle to act on "data"...
Because the data they collect is a post-mortem without context.
- Traffic analytics show when traffic spiked, and to which page.
- Email platforms show who opened and clicked.
- Heatmaps show where people lost interest.
- Sales history shows which offers sell best.
None of it tells you WHY.
- Why did that product pull the traffic?
- Why did one email double the opens?
- Why does that section of the page lose people?
- Why is that one offer the one everyone wants?
Most analytics tells you what happened, knowing WHY helps you fix it.
I find it impossible to...
Select all that apply.
We ask so your result can deal with it directly.
The number one thing I'm afraid of is...
If nothing changes, a year from now I'm...
And right now, I am...
What would you like instead?
Here's what you're collecting from visitors
Here's what you just told me in the last few minutes
- Your goal is...
- The problem is...
- You're currently doing...
- You've already tried...
- What you want instead...
With more detailed info, I can make more specific recommendations and offers, and customise them so you feel like they're specifically for you.
This is why you need to be collecting more info.
Nothing we could read from the outside. With that, a business can send you... A newsletter. 10% off, to everyone on the list. A "we miss you" email three months later. What you've shared here: · · · · . Knowing that, we could put in front of you... A route to "", costed for a business your size. The fix for "", with the reason your "" didn't hold. An offer that answers "" instead of pitching everyone the same thing. Your buyers will answer the same way, asked right. Your result is already being built from this.
The doubt in the back of my mind is...
What replaces the static sales page...
An interactive sales page asks before it hits them with the pitch.
You send traffic to one destination, that collects info and pre-sells the user before sending them to a personalised sales page.
These simple quizzes have helped increase CVR by up to 469%.
The method is called The Triple-A Sales Method. Ask. Adapt. Acquire.
Digioh, Bonafide case study.
Who writes your marketing today?
Ready to stop marketing to strangers?
Your result is next. Add your email and your copy stays yours, sent to your inbox to keep.
Roughly how many people visit your website in a month?
And how many new customers or clients does a typical month actually bring in?
And when someone does buy, what's the typical sale worth?
If the plan lands, when would you want your own page live?
First thing you'd want it to nail?
, your result is in.
One pattern kept showing up in your answers.
Your write-up names it, and puts a monthly number on what it's been costing.
Plus your fastest route to turning more of the visitors you already get into customers.