From: Pete Boyle
Location: London, UK

A few years back I tried to build my first “big” business. Met with VCs, hired a team, the whole lot.

And it failed.  

But I didn’t stress.  
I’d started from scratch before. This time, I had skills.

After all, for years, I’d helped other companies grow asd a highly paid consultant… SaaS brands, media companies, pharma conglomerates, agencies, coaches, consultants, you name it.

Getting clients had always been easy for me.

I knew how to attract attention, build trust, and turn it into sales.

So when the business went under, I figured I’d just do what always worked.

I built a new free lead magnet.

Promoted it hard, socials, outreach, email, everything.

And within a few weeks, hundreds of people had signed up and were in my email nurture sequence.  

But something was different this time.  

… My email open rates were half of what they used to be.
… The click rates were barely registering.
… And when I launched a call out for people to book a free consult (sales call as we all know), I had a handful of takers, over half of whom never even turned up.  

Not a single one of those leads turned into a paying client.

Now I was panicking. I started asking around and several others I knew in the space were all seeing the same thing.  

Reduced engagement, consumption, and most importantly, sales. 

That was the moment it clicked.

It wasn’t my copy, my offer, or my positioning.

It was that the model was broken.

Free lead magnets used to build trust. Now they just attract browsers.

People don’t value what they don’t pay for, and in a world flooded with “free value” and AI, no one’s listening anymore.

So I tried something different.

I took one of my old lead magnets, gave it a faster, clearer outcome, and charged $1 for it. 

I then added on a bunch of bump offers and upsells in a last-ditch attempt to get these customers to pay me more than a single dollar.  

Once that was built, I hit relevant communities hard with my “spearfishing promotion strategy”

Honestly, I didn’t expect anyone to buy.

It was the same kind of info everyone else was still giving away.

But… on the first day I made my first sale. And, after a couple of days, I was making multiple sales per day.  

Only 26 people bought, but those 26 generated $1,069 in immediate sales thanks to the upsell system I’d crafted.

After a week, one of them reached out for 1:1 consulting which I sold to them on the spot and without any negotiations for $3,000. 

It was honestly the easiest sale I’ve ever made!

Within ten days, I’d made over $4,000 from something that used to be completely free.

This wasn’t a one-time fluke, it was a repeatable system.

I realised I’d stumbled onto something far bigger than a quick win.

This wasn’t luck. It was a framework, one that could be replicated across different audiences, offers, and price points.

So I kept testing.

I launched more $1 products, including courses, workshops, templates, books, and even AI Agents.

All launched at $1, some now running at $47 with different upsell paths, and every time, it worked.

Each product made multiple five-figure returns.

Not because people love a $27 product (although they do), but because it brought me people who then wanted to spend more to work with me.

That’s when it clicked

We’ve moved past the Attention Economy, where everyone fights for likes, followers, and fleeting clicks, into the Engagement Economy, where the real currency is trust, belief, and consumption.

Everyone’s competing for attention through Reels, shorts, and endless posts. But attention doesn’t equal impact.

The businesses winning today are the ones that get their audiences to engage… to consume, act, and believe.

And nothing drives engagement faster than a transaction.

When someone pays, even a small amount, they pay attention. They want to get their money’s worth.

They show up. They use what they buy. They build trust through action.

That’s when I realised this wasn’t just a better funnel, it was a fundamental shift in how trust itself is built online.

And it wasn’t just me.

I started teaching the approach to other business owners, consultants, coaches, course creators, agencies, even SaaS founders.

Over 400 people have now used this system to attract serious buyers, cut wasted lead gen, and turn cold audiences into paying customers.

That’s when it became clear…

I hadn’t just found a new way to sell, I’d built a buyer-first growth model that flips how online business is done.

So I decided to turn it into something anyone could plug into their business fast.

That’s where the $1 Product Challenge comes in.

It’s the exact step-by-step system I used to:

• Build, launch, and profit from low-ticket offers in under 48 hours.
• Turn freebie content into paid buyer magnets that attract serious customers.
• Create predictable, profitable growth, without adding complexity or ad spend.

It’s the same model I use today, and the same one that’s now helped hundreds of others build stability and scale, by charging instead of chasing.

And I recommend anyone try it for two simple reasons:

1. Even $1 is a perfect filter.
   It cuts out 100% of the freebie seekers and brings in people who actually take action.
2. It resets how you think about selling expertise.
   Once you charge, even a small amount, you stop being “free information” — and start being someone worth paying attention to.

The $1 isn’t about the money.

It’s about creating commitment, for you and for them.

Because when people pay, they value what you give them.
They take it seriously. They apply it. They see results.
And that’s when the real trust starts.