For business owners who want to add BUYERS to their business at a profit
Unlock the power of a $1 product to attract serious buyers, boost engagement, and turn low-cost leads into high-ticket customers on autopilot – all without spending a dime on ads
Learn the proven system to stop chasing freebie seekers and start building a buyer-first business that scales effortlessly.
Backed by our 100% moneyback guarantee
Our happy customers…
How the $1 Product Challenge works
Backed by our 100% moneyback guarantee
What’s included in your purchase…
📹 Video guidance
4 hours of step-by-step video guidance so you know how and why this works.
🎣 Spearfishing workshop
Access to the Spearfishing Strtagey workshop explaining how I sell through communities for free
📑 12+ pre-built asset templates
Fill in the blank templates from real-world testing so you can quickly create effective marketing materials
🗣️ Community support
Access to our community of marketers and founders for feedback and support
How my failure in using free lead magnets led to $1 Product Success
Before launching this challenge, I spent years as a growth consultant and fractional CMO, helping brands build massive lead lists and convert them into paying customers using the same system you’ve probably seen everywhere:
- Offer free value.
- Capture lead details.
- Nurture the lead.
- Soft promo, then hard promo.
It’s a proven system for established businesses with funding—but I discovered the hard way it doesn’t work for small, bootstrapped creators.
Where it all went wrong…
I’d been building growth models for brands that had helped drive millions in revenue. And I KNEW I could do it for myself as well.
I ended all my client engagements and set to building my own new offer.
But there was a problem, and it cost me BIG.
I built the same system I’d been building for brands with existing revenue or hefty VC funding.
That model doesn’t work for creators and new businesses that don’t want to raise money.
It’s not a system that leads to the quick cashflow and profit you need as a small biz to stay alive.
While the system I built was working and attracting leads, it was taking far too long to convert them into paying customers. My savings were running out, stress was mounting, and I was beginning to hate the business I couldn’t grow.
Every day I’d wake up and wonder if I was wasting my time and if I should go back to working a 9-5.
Panic set in and I started trying all sorts of crazy things to grow the business.
More social posts, cold DMs, lead scraping, discounts on services, VSLs, more free lead magnets… the list goes on.
None of it worked.
Desperate, I went back to consulting to survive… only to find my leads had dried up. I needed a system that worked fast, without requiring a big budget.
Learning to win again
I needed cashflow immediately, and so I turned the entire “acquire for free and build trust until they will buy from you” model on its head.
The simple shift led to a few interesting results.
✅ Attracted paying customers from day one.
✅ Built a list of action-takers who value good offers.
✅ Drove higher engagement and 50x higher lifetime value than freebie seekers.
In just 10 days after launching my initial $1 product, I generated:
- $1,569 in cash sales.
- $2,500 in contracts.
- $4,069 in total new revenue.
This system also kickstarted recurring revenue:
- Sold $99/month community memberships.
- Closed $1,000/month advisory deals.
Now, you can replicate this exact system in your business.
👉 Take the $1 Product Challenge for just $27 and start building a profitable, buyer-first list today!
Backed by our 100% moneyback guarantee
How The $1 Product Challenge Will Help You Grow
Attract buyers without spending any money
The $1 Product Challenge helps attract buyers who sustain your business without spending on ads.
Increase engagement & high-ticket enquiries
Leads waste your time, but buyers engage more often and want to buy your high-ticket offers.
This system unlocks ads and incredible scale
When your $1 product is dialled in, it unlocks the ability to run ads for scale with minimal risk.
Here’s how I went from wasting thousands on attracting leads that took months to nurture to building systems that attract leads who WANT to pay
This is something I’ve not seen ANYONE else advocate, advise, or implement in their business – but has worked every single time I and students have done so
Dear future “Cash-Flowing Offer Owner,”
RE: Stop attracting freebie seekers – here’s how to get buyers on your list from day 1.
Would you believe I can launch a product in an industry I’ve never been in and turn a profit on day 1?
Sounds crazy, but it’s true. And I’ll explain how I do it:
Before We Dive In: ⚠️ Disclaimer
- I’ve spent over 11 years in growth marketing, helping brands from bootstrapped startups to VC-backed giants drive millions in sales.
- The results I’m about to share are real but require effort, consistency, and action.
- This system is simple but not easy. It takes work, but the results are worth it.
Your results will depend on various factors which include (but aren’t limited to) your background, experience, and work ethic.
All purchases entail some level of risk and getting results requires consistent effort and action. If you’re not willing to accept that and do the work, please do not sign up for this.
How I lay things out here may make it look simple. And the underlying concept is simple. But do not confuse simple and easy.
While the approach is simple, it is not easy to implement and requires hard work. While I achieved results in a few days, they were days of hard graft and persistent effort. These things don’t happen overnight.
You’ve gotta stick with it and put in the hours if you want to succeed.
With that said, let’s get into the breakdown of…
🔥 How I Built a Profitable Buyer List While Making Money (Not Spending It)
This system is being used by marketers and entrepreneurs across the globe to build their businesses and marketing lists with buyers.
Using this system helps you…
🚀 Turns Leads into Buyers: Attract action-takers who want to spend money with tou, not freebie seekers.
💰 Profitable from Day 1: Make money while building your list—no long nurture cycles.
📈 Higher Engagement, Higher LTV: Buyers are more invested, leading to better engagement and repeat sales.
🔍 Low-Risk Testing: Validate offers at zero cost and scale with confidence.
👇 Here’s What a System that Attracts Buyers looks like 👇
I’m not the only one who’s managed to achieve success with this. Hundreds of people with business in all kinds of niches and industries have used this to attract better leads.
Here are just a few examples of how this system has been used:
- 🖼️ A Pinterest marketing agency gained fully managed clients without relying on free consultations.
- 🏆 A service brand created a new revenue stream by helping businesses win awards while attracting leads for their primary offer.
- 🏙️ A local marketer started working with more community businesses in their area.
- 🛍️ An eCom business built a buyer list for seasonal promotions, driving the majority of their annual revenue.
And so many more…
This isn’t just another strategy for chasing leads. It’s a profit-first approach designed for real results. Here’s why it’s different:
✅ Profit Over Leads: Forget leads who’ll never buy—this model focuses on turning action-takers into paying customers.
✅ Low-Risk, High-Reward: Prove the system works without risk, then scale confidently with drastically reduced risk.
✅ Simple and Scalable: No need to juggle 101 tactics. Focus on a few key actions (just 1 hour a day) to start generating sales fast.
Backed by our 100% moneyback guarantee
The $1 Product Challenge Creates a High-Converting System That Works for You
This system changes the game. Instead of wasting hours on tactics that don’t deliver, you’ll set up a profit-first, low-maintenance model that:
- Converts interest into payments automatically.
- Pre-sells low-ticket buyers on your high-ticket offers for easier upsells.
When you stop playing by the same rules as everyone else, you unlock opportunities for real growth.
The $1 product challenge freed me from all of this and allowed me to launch new offers to cold audiences at a profit – meaning I’m seeing high-value leads come into my lists on autopilot
Here’s what my life used to look like (and if you’re following the common advice, I’m sure this looks VERY familiar).
I call this “appealing to the takers”. it’s a system that encourages freebie seekers who never pay…
❌ Step 1 – You create a kickass offer you know can help people overcome a real problem – you just need to sell it to them now
❌ Step 2 – You start creating social posts, blog content, and video content to “build a following” and start attracting your ideal users
❌ Step 3 – You work on a free lead magnet to turn the small amounts of traffic you’re getting into email leads for you to nurture
❌ Step 4 – You use your promotional channels to promo that free lead magnet
❌ Step 5 – You start emailing your newly built list every day/week and mention the paid offers you’re running
❌ Step 6 – You get good CTR to the offer, but no sales
❌ Step 7 -You ask people why they’re not buying and they say something like “It looks cool, I just don’t know if I need it right now”.
❌ Step 8 – You repeat Step 5 and continue emailing hoping that someone will buy from you soon
❌ Step 9 – You repeat stages 6 and 7 – still making no sales
❌ Step 10 – You start to burn out and wonder if your offer really is helpful
❌ Step 11 – You end the offer and try to come up with a new offer to start the cycle again
I’ve seen it happen to everyone—from VC-backed brands to solopreneurs chasing their first $1 online.
It’s the same story:
- Working harder without seeing results.
- Burning out and questioning if running your own business is worth it.
- Giving up on your dream and going back to grow someone else’s.
I’ve been there. I’ve stared down the offer to work for someone else and almost said yes.
Desperation led me to try a bold, “Pay Me Now” approach. And it worked.
That moment changed everything. I analysed why this system succeeded, refined it, and turned it into a challenge to help people like you:
- Generate immediate cashflow.
- Build a profitable, scalable business.
- See results in days—not years.
This success led me to create “The $1 Product Challenge”
I created this 4-hour course, complete with templates and “fill-in-the-blank” worksheets, to help you start building a profitable buyer list today.
But before you dive in, let me quickly introduce myself.
Who Am I?
I’m Pete Boyle. You’ve probably never heard of me—and that’s intentional.
I’m not a “guru” or internet celebrity. I focus on getting results, not chasing fame.
For over 10 years, I’ve worked as a growth consultant, helping brands of all sizes—from startups to established companies—achieve incredible results.
And this is what some people who have worked with me have had to say about it.
With over 12 years in this game. I KNOW successful marketing isn’t about one-off tactics or simple actions like “just run FB ads”—it’s about building a scalable system.
But here’s the problem:
Most advice comes from marketers working for VC-backed brands or companies with deep pockets. Their strategies assume:
- You can wait 6+ months for a lead to convert.
- You can afford $10,000/month on ads without immediate ROI.
For solopreneurs and small business owners, that’s just not realistic.
How are you supposed to get cash in the door quickly when traditional advice says:
- Spend months building an audience.
- Nurture leads endlessly before selling.
You can’t. That’s why most small businesses burn out before they scale.
The $1 Product Challenge: A Better Way
Instead of focusing on free leads, this challenge flips the script to:
- Generate cashflow immediately.
- Build a list of buyers from day one.
The results of using this new method?
Money in the door immediately…
Most people rely on free content, hoping it’s valuable enough for someone to eventually pay them.
That’s completely backwards.
When you focus on attracting paying customers from the start, everything changes:
- ✅ They value your offer more.
- ✅ They see better results.
- ✅ You build consistent cashflow to stay in business and help more people.
With this model, I’ve built a system that:
- Generates consistent revenue every month.
- Attracts customers who ask to pay me more for higher-value engagements.
And here’s what happens when you make that shift:
Let me share something most “growth gurus” won’t tell you:
The #1 mistake people make is building a list of freebie seekers, not cashflowing customers.
The Two Types of Leads
There are two kinds of leads:
- Takers: People who want everything for free and rarely buy.
- Givers: Action-takers willing to pay for solutions.
Most businesses focus on the takers—and it’s a losing strategy. I know because I used to do it too.
When you target takers, here’s what happens:
- ❌ You spend countless hours creating free lead magnets that undervalue your expertise.
- ❌ You nurture leads who never intend to buy.
- ❌ You chase tactics that boost vanity metrics instead of revenue.
- ❌ You end up on the content hamster wheel, burning out without seeing a dollar in return.
The Solution: Focus on Givers from Day One
Instead of chasing takers, flip the script:
Attract givers by charging for your expertise upfront—even as little as $1.
Here’s why this works:
- Cuts Out Freebie Seekers: You build a list of buyers, not browsers, who value your solutions.
- Faster Cashflow: These leads have urgent problems and are willing to pay for more detailed or faster solutions.
- Better Lifetime Value (LTV): Givers are easier to upsell and make repeat purchases, creating a healthier, more profitable client base.
Backed by our 100% moneyback guarantee
Why It’s Different
- This isn’t about vanity metrics.
- It’s not about waiting months (or years) to convert leads.
- It’s about generating cashflow from day one while building a scalable, profit-first system.
By targeting givers, you’re no longer competing with brands that have millions in funding. You’re playing a smarter, more sustainable game.
Instead of attracting people who see your offer as a “nice to have,” you’ll focus on those who view it as a “need to have.”
Here’s the difference:
- ❌ A list of 100,000 freebie seekers who never buy.
- ✅ A list of 1,000 buyers who eat up every paid offer you put out.
Trust me, I’ve managed a big, disengaged list before—it’s frustrating and ineffective.
A smaller, engaged list of buyers will always generate more revenue with less effort.
The Exact System You’ll Build in the $1 Product Challenge
Here’s how you’ll start attracting high-value leads and turning them into paying customers fast:
🦖 Step 1: Identify a no-friction offer you can create from your expertise. This offer will help you build a list of givers ready to pay, instead of takers who just want freebies.
🦖 Step 2: Use a simple system to turn $1 purchases into multi-hundred-dollar front-end sales—enough to generate consistent, liveable income.
🦖 Step 3: Add your core offer into the system to attract high-ticket customers on autopilot, without needing constant outreach.
🦖 Step 4: Learn how to promote your offer without spending a penny on ads. Use group promotions (without getting banned) to reach a relevant audience and drive tens of thousands in sales.
Those are the 4 key steps that make building a list of buyers as easy as sharing a single post in a relevant community once per day.
And the system can then be supercharged with ads once you’ve got it working.
It’s counterintuitive because it’s not focused on attracting leads at any cost, or giving away free value in the hope that someone might buy from you later.
We’re hitting your new customers hard from step 1 to turn eyeballs into dollars in record time.
What You’ll Get in the $1 Product Challenge
✅ The Givers vs. Takers Framework: Learn why focusing on buyers (givers) is the fastest way to grow a profitable business.
✅ The Core Growth Model: Master the simple steps behind every successful online business to scale current and future offers effortlessly.
✅ Proven Promotion Strategies: Discover how to market your offers in ways that excite buyers and avoid outdated, ignored tactics.
✅ Automation Made Easy: Automate 90% of the system so you can focus on just two things:
- Promoting effectively (we’ll teach you how).
- Closing high-ticket sales effortlessly.
✅ Templates for Every Step: Use my ready-made templates to set up, run, and profit from this system in days, not weeks or months.
✅ Turn $1 into $500: Learn how to transform $1 purchases into higher-ticket sales automatically and without friction.
✅ Works on Any Budget: Actionable tools that work whether you’re spending $0 or up to ~$500.
✅ Supportive Community Access: Join a network of marketers and founders for advice, feedback, and collaboration.
✅ Scaling the Revenue: Incrementally raise prices from $1 to turn this into a sustainable revenue stream.
BONUS: My Highest-Converting Funnel Templates
You’ll also get my complete set of templates for every stage of this funnel—the exact ones I’ve used to make thousands of dollars with minimal effort.
Backed by our 100% moneyback guarantee
No Catch, Just Results
There are no hidden fee or sneaky charges. For just $27, you’ll get lifetime access to the $1 Product Challenge.
This isn’t an overhyped promise—it’s a proven system to help you generate thousands or even millions in record time.
But Act Fast
The $1 Product Challenge started at $1—and you can see proof of that from my early Reddit promotions.
But prices have gone up because the value is undeniable, and this offer won’t stay at $27 forever.
I always start my offers at the lowest price and increase as demand grows. Here’s how it works:
- Starts at $1, then goes to $7, $27, $47, and so on.
- If conversions drop, I adjust back to the most effective price (you’ll learn this exact strategy in the Challenge).
What does this mean for you?
The price is going up soon—so act now to lock in the current rate before the next price bump.
Bonus: You’re also going to get my Workshop on the “Spearfishing Strategy”
When you join today, you’ll also get free access to my workshop on the “Spearfishing Strategy.”
This system teaches you how to:
- Create social posts that turn cold audiences into buyers—without spending a penny on ads.
- Test new offers in relevant communities at zero risk.
What’s included?
- The full workshop (previously sold for $100).
- Templates to create your own high-converting posts.
This is the exact method I use to attract new customers quickly and effectively—and you’re getting it for free with the $1 Product Challenge.
The Money Back Guarantee
I know that before I get into anything…
…I’d like to know what I’m buying and that it’s backed by a solid money-back guarantee.
And I want you to be comfortable with this buy.
And even though it’s only $27, you’re gonna want to make sure it works, right?
So here’s what I’m doing:
Access the course, study the content, but more importantly apply what you learn in there.
And if you’re not blown away by what you learn.
Then just shoot me an email and request a refund within 14 days.
We’ll refund you your $27 and let you keep the Challenge for free.
As you’ve made it alllll the way down to here, I’m gonna assume you’re ready to order.
So, without further ado…
Sign up for the $1 Product Challenge now
Get access for only $27
(Usually $97)
Get instant access to the system I use to launch profitable new products and attract high-value customers without spending a penny on ads
Backed by our 100% moneyback guarantee
Total value = $485
Today’s fee – $27
P.S. – The $1 Product Challenge comes with a full 14-day money-back guarantee.
If you’re not happy for ANY reason, I’ll refund your money and still give you access to the materials.
Here’s everything you’re getting for $27 today
Included with your order
The $1 Product Challenge
A 4+ hour guided system explaining how to set up your own $1 product funnel
Value – $97
Included with your order
Pre-built asset templates
Fill in the blank asset templates to help with your offers and marketing materials
Value – $97
Included with your order
Proven sales page templates
The full templates to create sales pages that turn visitors to customers
Value – $97
Included with your order
The “spearfishing strategy” workshop
Access to the Spearfishing Strtagey workshop explaining how I sell through communities
Value – $97
Included with your order
Access to our community of marketers + founders
Access to our community of marketers and founders for feedback and support
Value – $97
Total value = $485
Today’s fee – $27
Backed by our 100% moneyback guarantee
Total value = $485
Today’s fee – $27