Every brand I’ve worked with or analysed has some form of ACCER in play to drive growth. Here’s how I explain ACCER to people.  

• Attract – One specific channel to build awareness and attract the right kind of people to your offer
• Capture – Few people are ready to buy right now, so you need a mechanic to capture contact details that allow you to follow up with leads
• Convert – An asset built with the sole purpose of selling a specific product to a specific audience
• Engage – Your best customers buy from you time and time again. You need a system in place to keep them engaged and getting value from what you offer
• Refer – You are one person/brand. To scale, you want to turn as many happy customers into advocates and promoters for you to attract more people.  

All of these elements have to build into a single organism. A simple, easy-to-navigate, coherent system.  

Don’t believe me? 

Then check this out.  

Noom – A $500MM SaaS company

• Attract – FB ads
• Capture – Email capture for feedback on their weight loss questionnaire
• Convert – Sales page with future pacing results
• Engage – in-app support and messaging
• Refer – Affiliate program and word-of-mouth incentivisation

Justin Welsh – 7-figure solopreneur

• Attract – Social media posts
• Capture – Lead magnet content upgrades/templates
• Convert – Sales page for his follower growth course
• Engage – Newsletter and membership for updated templates
• Refer – Social engagement from fans to increase reach

The Agora – A $1B Newsletter company

• Attract – Native ads
• Capture – request a report or more info on a sales page
• Convert – Sales page and VSL combo
• Engage – Frequent newsletter
• Refer – Working with other publishers in the space for referrals

HubSpot – A $1B SaaS company 

• Attract – Content marketing and SEO
• Capture – Content upgrades
• Convert – Email sequences to sales pages
• Engage – In-app help to get better results
• Refer – Affiliate and agency partnerships as well as “linkable” content

GoPro – A 9-figure physical product offer

• Attract – Video ads
• Capture – Join email list for discount
• Convert – Product sales pages
• Engage – Emails and materials to help use the product effectively
• Refer – People sharing GoPro videos online act as advertisements (UGC)

I could keep going and going on this. 

I’ve built ACCER models for dozens of brands that have driven millions in revenue. 

I’ve analysed hundreds more responsible for billions. 

The ACCER model is at the core of the small solopreneur making $100,000 / year as well as the $1B multi-national.  

When you know exactly how to build one of these yourself, you’ll be able to spin up new offers and sell them for a profit in just a few days every single time. 

Making money online becomes more predictable and a safer bet than having to rely on clients or an employer.  

In fact, in my experience when you build your own offers and sell them through ACCER, you end up with more clients and employment offers than you know what to do with. 

When I spun up a course on becoming a better freelancer and scaled it to ~$6000 / month in revenue I had big brands like HubSpot reach out to me to work with them.  

When I created a premium newsletter analysing ACCER models of big brands and grew it to a few thousand dollars in MRR with 2 months, I landed several clients at $8000 / month and had one offer to head up growth for a business doing $7MM / year.  

Every week I’d open up 10 “free consultation” spots which were essentially discovery and sales calls that turned leads into paying clients.

Every week they would fill up like clockwork without me having to do any other work.

But you know what the best thing about all of this was? 

I didn’t have to take the work if I didn’t want it. 

I had 10 people book calls every week seeking my help on autopilot and I was always booked up by 4 weeks in advance.

I only ended up working with maybe 1 or 2 every month because they had projects (and budgets) that excited me. 

I wasn’t reliant on client work because I had my own revenue streams. I could pick and choose who I worked with and not have to sacrifice anything in my personal life.

This is the power of understanding this model.  

When you can build ACCER models on demand, you’ll never be short of revenue or leads.

The $1 ACCER model that’s changed the way I work (for the better)

They say making your first million is the hardest.  

Personally, I think making that first $1 – $1000 online is the real hurdle.

So many people out there never try to make money oline because they convince themselves they can’t do it.  

They look at everyone telling them how hard it all is and think “I could never do that” so they play it safe and go and get a job.  

Which they inevitably regret. 

That initial sale of $1, and hitting that first milestone of $1000 is proves viability and ability. It;’s the sale that brings hope. 

Once you hit these numbers, you’ll never look at making money the same way again. 

You’ll start to see all the possible ways you can make money online on your own terms and without having to give 90%+ away to your employer or investors. 

And there is no better feeling than going to bed at night and waking up to a phone full of notifications like the below.  

These notifications are like a drug.  

Once you start seeing them, you simply can’t stop chasing the next.  

I’ve run all sorts of marketing models and campaigns in the past. 

• Content > book a call > sell a $5000 / month consulting gig
• Ads > email capture > email sequence > book a call > sell consulting
• Direct outreach > book a call > sell consulting
• Referrals > book a call > sell consulting

I’ve had some success with each of the above.  

But the one that’s smashed the others in terms of speed to implementation, speed of results, and overall potential is the $1 ACCER model.  

It works so well because of a few things. 

The $1 offer is so low risk that more people buy. The conversion rates for this are 10X higher than the normal approaches to lead gen. 

The leads you get are “givers” and not “takers”. They’ve already opened their wallets which shows you they’re serious buyers and not timewasters.  

The system starts to work on its own after a while which brings you a constant stream of new leads that are always high-intent and more likely to buy.  

In the 4-day launch of my own I not only generated $319 of sales direct from the initial system, I also…

• Added 21 new leads to my email list – lead who are willing to pay for good products (that’s just over 5 paying leads per day)
• Booked calls with 4 of those leads which could return into consulting work (1 converted within a week for a small advisory engagement of $1250 / month for 3 months)
• Am now able to nurture those other 20 relationships for potential greater revenue potential down the line

All told, I have secured $4069 in confirmed engagements within 10 days after a 4-day promotion. 

Imagine what would have happened had I run the whole promotion for the full month!

Here’s the best bit though. 

This success didn’t rely on…

• My email list
• My reputation
• My existing contacts

This was all from simple promotions that took 20 minutes per day to people I didn’t know.  

Which is a fancy way of saying, anyone can do this.  

I’m building this into a challenge that you can follow along with. But I’m also offering something more…

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