I might be biased, but in my opinion, copywriting is at the core of all successful business growth.
If you can't effectively communicate what it is you offer and how it's going to help the user, no one is going to open their wallet.
Here's the thing. becoming a great copywriter is a lifelong endeavour.
However, becoming a little better than the competition isn't actually that hard in most industries.
Especially if you've got a helping hand from someone who's spent years testing copywriting experiments in real life.
All of the below articles are created by 2 such copywriters in an effort to help you beat out the competition with your copy.
Wait... what is copywriting?
Before we get into the nitty gritty on how to get better, let's first look at the basics.
Here's everything you need to know about copywriting.
The best copywriting books to read
Books are one of the best forms of education out there.
Cheap, self-led, and often a full distillation of someone's experience into a few hundred pages.
There are however, a huge number of copywriting books out there. Knowing which ones are good and which ones are a waste of your time is a difficult task.
I've ranked and rated the best copywriting books I've read and popped them all into a list for you below.
The best copywriting courses to take
Books are great, but they require a lot of self-directed work from you.
If you'd prefer to get yourself a copy mentor and really accelerate those gains, you'd be better off taking a copywriting course.
Here are the best copywriting courses, ranked and rated for ease of browsing.
How to hone your copywriting skills
All of the education in the world isn't going to help unless you actually put it into practice.
You need to internalise what you learn by applying it to real world situations.
And the below copywriting exercises will help you do just that.
Other useful resources
Increase your brands conversions immediately by following our simple 3-step value prop creation process.
If you're interested in growing a freelance copywriting business, check out our detailed growth guide here.
Get a behind the scenes look at how we create wildly profitable email marketing sequences.
Steal our process for crafting landing pages that convert like crazy.