For the last few months I've been head down trying to grow Decent Reviews.
Think of it as basically a G2.com site but for the emerging market of Web3 (blockchain, decentralized tech).
Is it growing?
Is it growing as fast as I'd like?
I know I should be happy that growth is happening at all, but I'm an impatient man.
I want what I want now.
Here's the thing, I know if I had a decent ad budget I could really galvanise the growth.
But I don't.
So I've got to try a bunch of interesting tactics to try and speed things along without destroying my runway.
While skimming through social media I noticed that scammers - for all their crimes - are pretty damn good marketers.
Obvious scam projects manage to quickly attract hundreds, thousands, even tens of thousands of new users in record time.
So, I got to thinking.
Is a tactic distasteful and should it be avoided if it's used by scammers?
Or, is the tactic itself harmless and the action the founders take a problem?
I decided the tactic itself is innocent - for lack of a better term. They simply use effective growth engagement loops to drive leads.
And so, I asked a second question. Can I reconstruct the process scammers use?
I spent a few hours going through a few scam funnels and built out a basic plan.
After pumping $160 (ish) into a simple marketing strategy I managed to generate new leads for Decent Reviews at $0.50 per lead.
Not too shabby.
I've detailed the entire thing in the below article.
If you want to read, and copy, the system then just click below.
let me know.