Pete Boyle

Pete Boyle

London
Pete's a former copywriter turned strategist who spends his time figuring out what works so he can use it in his own business.
Sep
17
Omaze - From niche offers to mass market money

Omaze - From niche offers to mass market money

Omaze has done well to make a shift from specific, niche offers for a highly targeted audience to more mass-market products for scaling their revenue.
14 min read
Sep
15
Landing Page Copywriting Best Practices - 6 steps to improve landing page conversions

Landing Page Copywriting Best Practices - 6 steps to improve landing page conversions

A detailed guide by 2 successful copywriters on how they create million-dollar landing pages.
30 min read
Sep
15
$1MM Email Sequences: how we write them, and how you can too

$1MM Email Sequences: how we write them, and how you can too

Two copywriters/marketing strategists share their process for creating million-dollar remail sequences.
21 min read
Sep
10
When it’s right to be wrong: On the problems with product market fit

When it’s right to be wrong: On the problems with product market fit

The commmonly held beliefs on product market fit are wrong. It's not a stationary goal to aim for, but a dynamic, living thing to constantly work towards.
14 min read
Aug
31
How ClickFunnels create and scale million-dollar marketing funnels

How ClickFunnels create and scale million-dollar marketing funnels

ClickFunnels is one of the biggest names in the marketing world, and with good reason. Their approach to funnels is top notch. Today, I break down ClickFunnel's marketing model so you can copy it.
37 min read
Aug
31
YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing

YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing

YouTube is one of the world's largest search engines. Here's how to dominate YouTube marketing and drive millions in revenue.
33 min read
Aug
31
How to use a freemium model to make millions with your business

How to use a freemium model to make millions with your business

Learn how to implement a freemium model that'll help you attract more users and increase your brand's revenue.
34 min read
Aug
27
How to grow a 6-figure copywriting business

How to grow a 6-figure copywriting business

Take a look at the web's best, FREE guide to growing a highly successful freelance copywriting business.
71 min read
Aug
27
How GoPro grows through a product and SaaS subscription model

How GoPro grows through a product and SaaS subscription model

GoPro created a category and have dominated it from day 1. What's more interesting is how they've leveraged a physical product AND SaaS subscription to grow.
38 min read
Aug
27
Analysing Clubhouse's Growth Strategy - Invite Only Exclusivity

Analysing Clubhouse's Growth Strategy - Invite Only Exclusivity

Clubhouse exploded onto the social media and marketing scenes in 2021. And while they're now waning in popularity, CLubhouse's Marketing strategy to get 2M users was expertly crafted.
17 min read